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kiwi.com
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kiwi.com favicon

kiwi.com

12 technologies
VerifiedGrowingVisit13.1M/mo$424M1.2K12 Tech25 Leads
Deep Dive

Kiwi.com: The $424M Travel Meta-Search Disruptor

How a Czech startup built a 13M monthly visit engine that bypasses traditional airline partnerships

In a world dominated by Google Flights and Kayak, Kiwi.com carved a $424M revenue empire by solving the one problem legacy players ignore: connecting fragmented, non-allied flights into seamless journeys. They don't just search—they construct.

$424M
annual revenue
13.1M
monthly visits
1,197
employees
153K+
Trustpilot reviews

"Kiwi.com doesn't just find flights—it engineers them, turning disconnected carriers into a unified travel experience."

The 13M Visit Flywheel

Kiwi.com's traffic engine is a masterclass in organic growth. With 44% of traffic from search and 49% direct, they've built a brand that doesn't need paid ads to scale. Their 8.4M backlinks—more than many airlines—signal a content strategy that treats every destination as a landing page. This isn't SEO; it's destination authority.

The $424M Revenue Paradox

Revenue is impressive, but the real story is in the margins. Kiwi.com operates in the high-volume, low-margin world of travel aggregation, yet sustains a 1,197-person team. Their secret? Vertical integration—owning the entire search-to-booking flow, including disruption protection and 24/7 support. They don't just monetize clicks; they monetize certainty.

The company's tech stack reveals its priorities: Tailwind CSS and Vite for rapid iteration, Cloudflare for global scale, and Datadog RUM for obsessive performance monitoring. This isn't a marketing site—it's a live product engine. Their 4/5 Trustpilot rating from 153K reviews is a statistical miracle in an industry known for customer service complaints.

  • Virtual Interlining: Combining flights from airlines that don't cooperate
  • Guaranteed Connection Protection: They absorb the risk when flights are missed
  • Interactive Map Discovery: Turning destination search into a visual experience
  • 24/7 Human Support: A rarity in the digital-first travel space
Doesn't own airline inventory
Constructs custom routes from disconnected carriers
Not a traditional OTA with fixed margins
Monetizes through service fees and protection add-ons
Avoids direct airline partnerships
Builds destination guides that drive organic traffic

The Meta-Search Evolution

Kiwi.com proves the future of travel isn't in booking—it's in constructing. They're not an aggregator; they're an architect.

What tech stack does Kiwi use?

16 detected
Security1
Cloud & Hosting1
Performance1
Build Tools1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics4
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google AdSense

How much traffic does Kiwi get?

Traffic & Engagement

13.8M
Monthly Visits
-1.0%
6.0
Pages/Visit
8:26
Avg. Duration
44%
Bounce Rate
Monthly Traffic Trend+3%
13.3M
Oct 2025
Oct
13.9M
Nov 2025
Nov
13.8M
Dec 2025
Dec

Rankings

#3,953
Global Rank
#10,334
United States Rank
Airlines
Category

Backlinks & Authority

8.4M
Backlinks
16.1K
Ref. Domains
67
Authority Score
Low
Penalty Risk
Backlinks Trend-72%
29.6M
Jul 2025
Jul
26.4M
Aug 2025
Aug
23.5M
Sep 2025
Sep
21.0M
Oct 2025
Oct
18.1M
Nov 2025
Nov
8.4M
Dec 2025
Dec

Search Traffic

Organic
1.7M
Paid
526.8K

Top Organic Keywords

#1kiwi
165,000 vol30.9%
#1kiwi flights
12,100 vol13.7%
#1kiwi.com
4,400 vol5.0%
#1kiwi com
1,900 vol2.1%
#1kiwi flight
1,900 vol2.1%

Where is Kiwi's audience located?

🇺🇸United States7.8%
🇬🇧United Kingdom7.2%
🇩🇪Germany6.5%
🇵🇱Poland5.9%
🇪🇸Spain5.2%

Device Distribution

Desktop40.6%
Mobile59.4%

What keywords does Kiwi rank for?

5 keywords
1kiwi494.9K vol$0.25
2kiwi flights54.1K vol$0.34
3google flights14.1M vol$0.72
4kayak1.8M vol$0.55
5ryanair3.3M vol$0.32

How is Kiwi's SEO?

Open Graph Image

OG Image preview
og:image

https://images.kiwi.com/whitelabels/social-media/kiwicom.png

Meta Tags

title57 chars

Kiwi.com | Find Cheap Flights & Discover New Destinations

description193 chars

Cheap flights, hotels, and car hire with 24/7 customer support & Disruption protection. Discover a new way of traveling with our interactive map, airport, and destination guides in your pocket.

languageEN

H1 Tags

h1Where to next?
h1Fly for less, Guaranteed!

Schema Types

Organization

Who works at Kiwi?

Loading leads...

What do customers think of Kiwi?

Kiwi.com

Kiwi.com

4.0
153,398 reviews
✓ Claimed

Categories

Travel Aggregator#1Airline Ticket Agency#1

Activity & Engagement

Reply Rate
99.67070600632243%
Avg. Reply Time
0.0 days
Claimed Date
4/7/2015

Contact Information

Address:
Brno, CZ

Reviews (20)

Filter by rating:
Marta Torres
1/21/2026
🇳🇱 Netherlands4 reviewsInvitationApiVerified
Experience date: 1/21/2026
Excellent experience!

Excellent experience!

Mohammad asif
1/21/2026
🇫🇷 France1 reviewsInvitationApiVerified
Experience date: 1/21/2026
My first time experience,super

My first time experience, super

Daniel P
1/21/2026
🇺🇸 United States1 reviewsInvitationApiVerified
Experience date: 1/18/2026
Convenient

Convenient, straightforward, great prices.

Company Response1/21/2026

Thanks for sharing, Daniel. We're pleased the platform delivered convenience, simplicity, and competitive fares.

Anonymous User
1/21/2026
🇦🇺 Australia3 reviewsInvitationApiVerified
Experience date: 1/18/2026
Easy access to cheap flights

Easy access to cheap flights

Company Response1/21/2026

Glad to hear the platform made it easy to spot cheap flights. We appreciate your feedback!

COLIN MCKAY
1/21/2026
🇬🇧 United Kingdom25 reviewsInvitationApiVerified
Experience date: 1/21/2026
Easy to deal with

Easy to deal with, good prices

Company Response1/21/2026

Great to hear everything was straightforward and the prices worked for you. Thank you for the feedback!

Frequently Asked Questions about Kiwi

What is Kiwi's Revenue?
Kiwi generates approximately $424M in annual revenue. With 1,197 employees, that's $354,200 per employee.
What does Kiwi do?
Cheap flights, hotels, and car hire with 24/7 customer support & Disruption protection. Discover a new way of traveling with our interactive map, airport, and destination guides in your pocket.
How fast is Kiwi growing?
Kiwi has declined by 1.0% in the last 6 months according to traffic data. employee count has changed by -16% year over year.
How do people interact with Kiwi?
When visiting Kiwi, visitors view an average of 6.0 pages per visit, and spend around 8:26 on the site, and the bounce rate is 44.4%.
How do people find Kiwi?
11.6M people (84%) visit Kiwi directly. 1.7M (12%) find them through organic search. 526.8K (4%) come through paid advertising.
Who uses Kiwi?
Kiwi's top market is United States with 1.1M visitors (7.8%). United Kingdom is 2nd with 998.3K (7.2%). Germany is 3rd with 891.6K (6.5%).
What technologies does Kiwi use?
Kiwi uses 12 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Font Awesome, HSTS, Cloudflare.
Who are Kiwi's competitors?
Kiwi's main competitors include Alaskan Dream Cruises, Virgin Voyages, The Ritz-Carlton Yacht Collection, Exploria Resorts, Shoot My Travel. These companies operate in similar markets and compete for the same customer base.
What do customers think of Kiwi?
Kiwi has a Trustpilot score of 4.0 out of 5 (4 stars) based on 153,398 customer reviews.

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What are Kiwi's key pages?

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About kiwi.com

Cheap flights, hotels, and car hire with 24/7 customer support & Disruption protection. Discover a new way of traveling with our interactive map, airport, and destination guides in your pocket.

Company Overview

kiwi.com
Website
travel_and_tourism
Industry
#2,984
Global Rank
13.1M
Monthly Visitors
12
Technologies
25+
Employees

Technology Stack

kiwi.com uses 12 technologies across their website including Font Awesome, HSTS, Cloudflare, and more.

Fonts

Font Awesome

Security

HSTS

Cloud & Hosting

Cloudflare

Analytics & Marketing

Datadog RUM, Google Tag Manager, Google Analytics

Performance

Priority Hints

Build Tools

Vite

Traffic & Audience

13.1M
Monthly Visits
28%
Bounce Rate
6.3
Pages/Visit
4:11
Avg. Duration

kiwi.com receives approximately 13.1M monthly visitors and ranks #2,984 globally. The website has a bounce rate of 28% with visitors viewing an average of 6.3 pages per visit. Users spend an average of 4:11 on the site.

The majority of kiwi.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is kiwi.com?
Cheap flights, hotels, and car hire with 24/7 customer support & Disruption protection. Discover a new way of traveling with our interactive map, airport, and destination guides in your pocket.
What technologies does kiwi.com use?
kiwi.com uses 12 technologies including Font Awesome, HSTS, and 6 more. View the full tech stack analysis above.
How do I contact kiwi.com?
You can contact kiwi.com via email at [email protected] or through their contact page.
What are kiwi.com's social media accounts?
kiwi.com is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is kiwi.com hiring?
Check kiwi.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is kiwi.com?
kiwi.com receives approximately 13.1M monthly visitors and ranks #2,984 globally. Traffic is growing by 4.9% month-over-month.

Related Searches

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This page provides publicly available information about kiwi.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kiwi.com directly at https://kiwi.com.