knab.nl
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Knab: The 300k Strong SME Banking Disruptor
How a Dutch digital bank built a fortress on the SMB stack, capturing 62% direct traffic.
While traditional Dutch banks struggle for relevance, Knab has quietly built a moat with over 300,000 entrepreneurs. They aren't just a bank; they are the operating system for the Dutch self-employed.
"Knab doesn't compete on brand; they compete on utility. They are the 'business-in-a-box' that incumbents like ABN AMRO failed to build."
The 'SME Stack' Strategy
Knab's genius isn't in payments—it's in bundling. By integrating accounting software and automating tax filings, they lock in the self-employed. The search data proves it: high intent queries like 'knab boekhoudpakket' (1,150 volume) show users aren't looking for a checking account; they're looking for a business partner.
The 'Knab' Effect
With 810 employees generating $238M in revenue, their productivity per head ($293k) rivals top tech firms. Their 3.9/5 Trustpilot rating across 5,000+ reviews suggests they are doing something right in a notoriously cynical industry. They own the 'ZZP' (freelancer) narrative in the Netherlands.
Their tech stack—utilizing Bootstrap, Vite, and Google Analytics—is optimized for speed and conversion, not flash. It's a utilitarian machine designed to move money and data efficiently. The massive 62% direct traffic share indicates a brand that has transcended search; they are a daily habit for a third of a million users.
The Verdict: A Playbook for Niche Domination
Knab proves that in fintech, depth beats breadth. They won by becoming the default choice for a specific persona, then expanded their wallet share from there.
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Knab: de bank van ruim 300.000 ondernemers | Knab.nl
De online bank die met je meedenkt. Bankieren bij Knab is simpel, veilig en altijd met de fijnste service! ✓ Zakelijk & Particulier
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Reviews (20)
Supper Knab👍🏾
Supper knab👍🏾
Super review! Blij met je sentiment en hopelijk mag je nog lang naar tevredenheid bij ons bankieren :) Groet, Sietse
I am not a dutch citizen and as soon as…
I am not a dutch citizen and as soon as I moved to the Netherlands I needed a bank account to get settled. I didnt no many banks here so I went to ing first. they didnt wanna open an account bc I didnt have a work contract yet. And no other utility bill ect with my adress on it (to proof that i live where i live). i googled other banks and tried SNS Bank. they didnt except my German passport as an Identification. I had a bsn Number and even a work contract by then. so also a terrible bank. then I saw knab... no issues at all. super friendly customer service. ill stick with them as long as possible. they dont make your live harder.
Thank you so much for sharing your experience! It truly means a great deal to us. We're incredibly grateful for the trust you've placed in Knab, especially during such an important transition in your life. We understand how challenging it can be to get settled in a new country, and we're proud to have made that process a little easier for you. Our team works hard to ensure that banking is straightforward, accessible, and human. We're honored to be your choice and look forward to supporting you for many years to come. Welcome to the Netherlands, and welcome to Knab! Best regards, Sietse
I like Knab
I love it—nice services and good people there. Keep up the good work!
Thanks for the kind words! We’ll keep up the good work, glad you’re enjoying it! Greetings, Donna
I think it's great!!!
I think it's great!!! There will be more transparency
That’s wonderful to hear Will! 😊 Transparency is such an important aspect, and we’re glad you see the value in it. Thank you for sharing your enthusiasm—we appreciate your feedback. Greetings, Donna
Yes I’m glad with your service thanks 🙏
Yes I’m glad with your service thanks 🙏
And we are happy with you! Thanks, Orhan! Regards, Anne
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About knab.nl
De online bank die met je meedenkt. Bankieren bij Knab is simpel, veilig en altijd met de fijnste service! ✓ Zakelijk & Particulier
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knab.nl uses 21 technologies across their website including Wistia, Font Awesome, Google Fonts, HSTS, and more.
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Wistia
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Font Awesome, Google Fonts
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HSTS
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PHP
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Amazon Web Services, AWS CloudFront
Traffic & Audience
knab.nl receives approximately 1.2M monthly visitors and ranks #40,960 globally. The website has a bounce rate of 45% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 3:08 on the site.
The majority of knab.nl's traffic comes from undefined, undefined, .
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