In an era of DTC health brands screaming for attention, Knit-Rite operates like a secret society. With 106 employees and $7.5M in revenue, this 101-year-old manufacturer dominates a niche so specific that their top search term is 'smartknit socks'—and they own the category.

"They're not building a brand for the masses—they're building a lifeline for amputees, one seamless sock at a time."

• 101-year legacy in medical textiles (founded 1923)
• USA-made manufacturing (key differentiator in medical devices)
• Dual product lines: prosthetic interfaces + gradient compression hosiery
• Tiny digital footprint (3,687 monthly visits) vs. substantial revenue ($7.5M)
• Physical-first distribution model (catalogs, direct mail, clinical partnerships)

The tech stack tells a story of pragmatic evolution: Tailwind CSS and Bootstrap for frontend, Google Analytics for tracking, but no fancy growth tools. This is a company that builds what works, not what's trendy. Their leadership team is lean—five directors covering sales, HR, marketing, and operations. No C-suite bloat. No growth hackers. Just a focused team serving a specific medical need with surgical precision.