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Kobalt.io: The SMB Cybersecurity Powerhouse
How a 28-person team is tackling the $4M revenue gap in resource-constrained security
In a market dominated by enterprise giants, Kobalt.io is quietly building a $4M revenue business by serving the underserved—small and medium enterprises that can't afford Fortune 500 security budgets. With just 28 employees, they're proving that focused expertise beats sprawling resources.
"Kobalt.io isn't just selling cybersecurity—they're democratizing it for companies that traditional vendors ignore."
The Resource-Constrained Revolution
While competitors chase enterprise contracts, Kobalt.io targets the 99.9% of businesses that are small or medium-sized. Their entire model—gap assessments, penetration testing, compliance support, training, and monitoring—is built around delivering enterprise-grade security at SMB-friendly prices and complexity levels. The 45% direct traffic share suggests strong brand recognition in a niche where trust is everything.
The SEO Moat Strategy
Their keyword strategy reveals a clever play: they rank for 'kobalt' with 24,840 monthly searches, but more importantly, they capture 'cyber-realestate startup' (680 monthly volume) and 'kobalt security inc careers' (290 monthly). This isn't accidental—it's a deliberate build of brand equity and talent acquisition. The 39% organic traffic share shows they're investing in long-term SEO rather than just paid ads.
The leadership team is lean and experienced. Michael Argast (Co-founder/CEO), Michael Tedesco (COO), Angela Ng (Director of Operations), and Chris Spindler (SOC Manager) represent a complete security operations unit in just four key roles. This density of expertise is their competitive advantage—they can't afford bloat, so every hire must be strategic.
- Gap assessments that identify specific security vulnerabilities without overwhelming complexity
- Penetration testing tailored to SMB infrastructure (not enterprise-scale attacks)
- Compliance support for frameworks that actually matter to small businesses
- Training programs designed for teams without dedicated security staff
- 24/7 monitoring that scales down to SMB budgets
The SMB Security Playbook is Working
With $4M in revenue from 28 employees and growing brand recognition, Kobalt.io proves that focused execution in an underserved market beats chasing enterprise contracts. The question isn't whether they can scale—it's how many other SMB-focused security niches remain untapped.
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Cyber Security for Small and Medium Enterprises - Kobalt.io
Kobalt.io supports resources constrained companies, offering gap assessments, penetration testing, compliance support, training, monitoring and more
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About kobalt.io
Kobalt.io supports resources constrained companies, offering gap assessments, penetration testing, compliance support, training, monitoring and more
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kobalt.io uses 16 technologies across their website including Font Awesome, Google Fonts, HSTS, Cloudflare Turnstile, PHP, and more.
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Font Awesome, Google Fonts
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HSTS, Cloudflare Turnstile
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PHP
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WordPress
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Cloudflare
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Traffic & Audience
kobalt.io receives approximately 12.0K monthly visitors and ranks #2,098,168 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:16 on the site.
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