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Kokoon: The Sleep Tech Startup That Bet on Audio
How a small UK team built a sleep audio empire that caught Philips' eye
In the crowded world of wearables, Kokoon didn't chase the fitness tracker hype—they bet on sleep. With just 27 employees and $5.1M in revenue, this UK startup built a niche empire in sleep audio that became compelling enough for tech giant Philips to acquire. This is the story of how they turned quiet nights into a viable business.
"They didn't try to build a fitness tracker that sleeps—they built sleep headphones that happen to track sleep."
The Niche That Won
While Apple and Fitbit fought over heart rate accuracy, Kokoon doubled down on a specific problem: falling asleep with noise in your ears. Their biosensors fade audio as you drift off, and their hardware masks ambient noise. It's a focused solution to a real pain point, not a feature checklist. The keyword data proves it: 'sleep headphones' gets 7,170 monthly searches, and Kokoon owns 15-35% of that traffic across key markets.
The Philips Acquisition Play
The domain kokoon.io now redirects to Philips' UK site, selling the 'Sleep headphones TAN7808GY/00.' This isn't a partnership—it's an acquisition. Kokoon's founders, Tim Antos and Richard Hall, built something valuable enough that a 90,000-employee conglomerate didn't just compete with them; they bought them. The tech stack (Zendesk, Klarna, TrustArc) suggests a mature e-commerce operation that could scale.
The traffic numbers tell a story of focused reach rather than mass appeal. With ~10K monthly visits and a global rank of #2.2M, Kokoon isn't chasing viral fame. They're capturing intent: 39% organic search traffic means people are actively looking for sleep solutions, not just stumbling upon ads. The 40% direct traffic is even more telling—repeat customers and brand recognition in a niche market.
- Biosensors that auto-adjust audio as you fall asleep (not just basic timers)
- Specialist sleep sounds + custom playlists (content + hardware play)
- Noise masking technology (solving a real sleep problem)
- Integration with Philips ecosystem (post-acquisition scale)
The Quiet Acquisition That Speaks Volumes
Kokoon proves that in hardware, focus beats feature lists. They built a $5M sleep business that Philips couldn't ignore—and that's a blueprint for founders in crowded markets.
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Sleep headphones TAN7808GY/00 | Philips
- Get your best sleep yet with the wireless sleep buds that help you fall asleep and stay asleep! Biosensors gently fade the audio as you drift off, and noise is masked as you slumber. Relax to specialist sleep sounds or your own playlists.
Buy the Philips Sleep headphones TAN7808GY/00 Sleep headphones
Get your best sleep yet with the wireless sleep buds that help you fall asleep and stay asleep! Biosensors gently fade the audio as you drift off, and noise is masked as you slumber. Relax to specialist sleep sounds or your own playlists.
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Reviews (20)
Ear pieces don’t fit as well as Bose…
Ear pieces don’t fit as well as Bose did. If I hold them in I can get full effect but that’s the only way . I have tried all sizes of war pieces and all do that. Not really digging the piece on back of head either. They are ok but will still look for a better idea.
Hi Mary, Thank you for your feedback, we have escalated this for you. Have a lovely week. Best wishes, The Kokoon Team
Company gone bust
Company gone bust, couldn’t happen to a nicer group of people. Company mismanaged for at least 24 months with head in sand ignoring customers. Let this be a lesson of how to destroy a great idea!
Heads up to everyone
Heads up to everyone: They went out of business. Website is gone, support website is gone, the app is dead, and from what I've heard, Phillips does not stand behind the service. They might replace defective units (you have to pay the shipping and they must confirm the headphones are defective before replacing), but they have nothing to do with the app, can not issue refunds for subscriptions. The product has been "Sold out" everywhere for months and all of their social medias have been deleted or abandoned. If this company ever re-emerges and starts trying to sell again, DO NOT BUY
DO NOT BUY THESE EAR BUDS
DO NOT BUY THESE EAR BUDS. THE APP DOES NOT WORK AND YOU CANNOT CONTACT ANYONE ABOUT IT. YOU FILL IN A CONTACT FORM, WHICH I DID IN JUNE AND NO ONE HAS CONTACTED ME. CURRENTLY HAVE EAR BUDS WHICH ARE IN WARRANTY AND ARE NOT WORKING. AVOID AT ALL COSTS!!
No contact with them…
Over 2 mouth ago I tried to return my air buds from Philips. They aren’t comfortable for me. I tried to contact kokoon but no response. DONT BUY FROM THEM…!
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About kokoon.io
- Get your best sleep yet with the wireless sleep buds that help you fall asleep and stay asleep! Biosensors gently fade the audio as you drift off, and noise is masked as you slumber. Relax to specialist sleep sounds or your own playlists.
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kokoon.io uses 11 technologies across their website including PHP, TrustArc, Zendesk, and more.
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Klarna
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kokoon.io receives approximately 10.1K monthly visitors and ranks #2,280,128 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:14 on the site.
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