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Kolide: The Gatekeeper of Device Trust
How 38 people built a $4M revenue security gate for the modern workplace
In a world where 'remote work' is just 'work,' Kolide is building the digital gatekeeper that ensures only secure devices touch your critical apps. They aren't selling antivirus; they're selling the confidence that every employee laptop is compliant before it accesses sensitive data.
"Kolide isn't trying to be the next big antivirus. They are the bouncer at the door of your SaaS stack."
The Stealth Growth Engine
With 386k monthly visits and a healthy 35% organic search rate, Kolide punches above its weight class. The real story, however, is the 56% direct traffic—indicating a strong brand recall and a user base that types 'Kolide' into their browser rather than clicking ads. For a B2B security tool, this level of direct engagement suggests a sticky product that becomes a daily workflow necessity for IT admins.
The Okta Ecosystem Play
Kolide's positioning as 'Device Trust for Okta users' is a masterstroke in verticalization. Instead of fighting for attention in the crowded endpoint security market, they plug directly into the identity infrastructure of over 15,000 companies. Their tech stack reveals this focus—Okta integration isn't an add-on; it's the core. By ensuring a non-compliant device can't access Okta apps, they solve the 'last mile' of Zero Trust security.
The company's small size (38 employees) relative to its traffic and backlink profile (45,449) reveals a highly efficient content and PR machine. They don't just write about security; they own specific, high-intent search queries like '1password hec' and 'segment soc 2 startup journey,' capturing engineers and founders at the exact moment they need compliance answers.
- Niche Dominance: They avoid the 'enterprise security' sprawl to focus purely on the device-to-app trust layer.
- Lean Operations: Generating $4M revenue with just 38 employees suggests high-margin SaaS economics.
- Content-Led Growth: A backlink profile of 45k+ suggests they are cited frequently as a thought leader in the compliance space.
Kolide is the 'Bouncer' in a SaaS-First World
With $26.6M in funding and a focused product, they are betting that the future of security isn't about detecting malware—it's about verifying trust before a single byte of data is transmitted.
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Meta Tags
Kolide by 1Password - Device Trust for Okta
Kolide ensures that if a device isn't secure, it can't access your apps. It's Device Trust for Okta users.
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About kolide.com
Kolide ensures that if a device isn't secure, it can't access your apps. It's Device Trust for Okta users.
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kolide.com uses 11 technologies across their website including Okta, HSTS, Ruby on Rails, and more.
Authentication
Okta
Security
HSTS
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Ruby on Rails
Marketing Automation
HubSpot
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Performance
Lazy Loading
Traffic & Audience
kolide.com receives approximately 386.3K monthly visitors and ranks #144,064 globally. The website has a bounce rate of 67% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:07 on the site.
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