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Koodoo: The Quiet Mortgage Disruptor
How a 36-person team is quietly reshaping the $11T mortgage market with a 4.9 Trustpilot score.
While fintech giants burn billions on flashy marketing, UK-based Koodoo is executing a surgical strike on the $11 trillion mortgage market. With just 36 employees and a $6M revenue run rate, they're proving that specialized focus beats broad ambition in regulated finance.
"In a market dominated by legacy banks, Koodoo's 4.9 Trustpilot score from 111 reviews signals something rare: actual customer satisfaction in fintech."
The Anti-Bank User Experience
Koodoo's 3,517 monthly visits might seem modest, but their 40% direct traffic rate reveals a critical insight: they're building brand loyalty, not just capturing search traffic. When 40% of visitors type 'koodoo.io' directly, they're bypassing comparison sites entirely—a powerful moat in a commoditized market.
The 23,680-Volume Keyword Problem
Here's the fascinating data paradox: 'koodoo' generates 23,680 monthly searches, but 'koodo' (a Canadian telecom) gets 175,070. This isn't just a typo issue—it's a brand awareness battle. Yet Koodoo's 42% organic search traffic suggests they're winning the SEO war where it matters: converting mortgage intent.
Their tech stack tells a story of pragmatic efficiency. Built on Bootstrap and Ant Design, they prioritize speed over flashiness. With PostHog for analytics and Framer for landing pages, they're optimizing for conversion, not vanity metrics. The HSTS implementation shows they take security seriously—a non-negotiable for FCA-regulated entities.
- 4.9 Trustpilot rating from 111 reviews signals exceptional customer satisfaction in a notoriously difficult industry
- 42% organic traffic vs 40% direct traffic shows strong brand recall and search dominance
- 36 employees generating $6M revenue = $166k revenue per employee—highly efficient for fintech
- FCA-regulated via the official register, lending credibility in a trust-starved market
The Quiet Winner's Playbook
Koodoo proves that in fintech, sustainable growth beats explosive scale. While others chase unicorn valuations, they're building a profitable, customer-loved business in the $11T mortgage market—one satisfied borrower at a time.
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Open Graph Image
https://framerusercontent.com/assets/DJuXlAmXfJqTrGcOtOncftpjPY.png
Meta Tags
Koodoo | Find the best mortgage deal and save with Koodoo
Looking for the best mortgage deal? Koodoo can help! Our friendly experts make buying or remortgaging simple. Book a call today!
Koodoo | Find the best mortgage deal and save with Koodoo
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Koodoo
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Reviews (20)
Really good at keeping me up to date…
Really good at keeping me up to date with the progress of my remortgage application. No fault of their own with the delays but they were great at keeping things moving. Bonus is the cashback so that was a nice surprise.
excellent service very professional.
excellent service very professional. highly recommend Dan and Akshatas services
Dan & Akshata are amazing
Dan & Akshata are amazing they are both hardworking diligent and concious all the time of your needs and tirelessly work to deliver the, would thoroghly recommend them
Wonderful service …
Ashkata and Dan were absolutely superb. Whole process really quick and excellent communication throughout. I would highly recommend Koodoo for a remortgage
Delighted to hear you had such a great experience :)
Exceptional customer care!
The customer service I received from Dan Crow and Akshata Shetty was truly outstanding. They ensured that I understood the mortgage process from start to finish, explaining it in clear, straightforward language. They outlined what they would do and followed through on their promises. They have no tricks, and I value their honesty.
Thank you for the fantastic review. We’re so glad Dan and Akshata could provide support throughout your mortgage journey!
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About koodoo.io
Looking for the best mortgage deal? Koodoo can help! Our friendly experts make buying or remortgaging simple. Book a call today!
Company Overview
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Technology Stack
koodoo.io uses 16 technologies across their website including Google Fonts, HSTS, Framer, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Framer
Advertising
DoubleClick Floodlight, TikTok Pixel, Google Ads, Facebook Pixel
Scheduling
Calendly
Analytics & Marketing
PostHog, Google Tag Manager, Google Analytics
Traffic & Audience
koodoo.io receives approximately 3.5K monthly visitors and ranks #5,032,446 globally. The website has a bounce rate of 71% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:23 on the site.
The majority of koodoo.io's traffic comes from .
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This page provides publicly available information about koodoo.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit koodoo.io directly at https://koodoo.io.