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KoRo: The German Amazon of Nuts
How a Berlin startup turned bulk snacks into a $370M revenue engine
KoRo didn't just sell nuts—they built a cult around bulk buying. While competitors sold tiny jars, they bet on giant packages, transparent pricing, and a brand voice so sharp it could cut through the noise of Europe's crowded food market.
"KoRo doesn't sell products—they sell the feeling of getting more for less, delivered directly to your door."
The Bulk Revolution
While traditional retailers fought over shelf space, KoRo went direct-to-consumer with a model that would make Amazon blush. Their secret? Treating customers like adults. No tiny portions, no mystery pricing—just bulk quantities at transparent rates. The data proves it works: 968,775 monthly visits with 52% coming from organic search, meaning customers aren't just finding them—they're actively seeking them out.
The Cult of Transparency
KoRo's brand isn't built on traditional marketing—it's built on radical transparency. Their blog isn't a content farm; it's a masterclass in product education. From sourcing stories to price breakdowns, they've turned what should be commodity items into a premium experience. With 9,333 Trustpilot reviews and a 4.4/5 rating, they've built trust at scale—a feat most e-commerce brands never achieve.
The company's 735 employees aren't just packing nuts—they're building an ecosystem. From their Berlin HQ to a dedicated jobs portal, KoRo is scaling like a tech company, not a food retailer. Their tech stack (Tailwind, Bootstrap, Splide) is modern and performant, reflecting their digital-first DNA. They've raised $122M in funding, signaling investor confidence in their model.
- Bulk-first mentality: Selling 1kg bags when competitors sell 200g
- Brand as content: Blog as a trust-building engine, not SEO filler
- Data-driven growth: 52% organic traffic proves they own their customer acquisition
- Community over transactions: 9K+ reviews show they've built loyalty, not just sales
The Future is Bulk, Direct, and Transparent
KoRo isn't just selling nuts—they're rewriting the rules of how food brands scale in the digital age.
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KoRo: Top-Qualität in Großpackungen | KoRo
Vielfältige Qualitätsprodukte zu fairen Preisen: Nüsse, Nussmus, innovative Snacks sowie vegane & Bio-Produkte – und vieles mehr.
KoRo: Top-Qualität in Großpackungen | KoRo
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Reviews (20)
great products, but not fast delivery
Delivery is not that fast but they send you email updates about it. The products came well packaged and product seems to have top quality.
I have been buying from your store for…
I have been buying from your store for several years. The merchandise has always been excellent and the delivery fast. Thank you.
Got the parcel quickly
Got the parcel quickly. The products were of the highest quality.
Excellent product quality
Excellent product quality. Depending on what you order, the product may not look exactly like the picture, but that's because the packaging process is difficult. As with these nuts, they sometimes break more easily, but the quality is excellent! Customer service is super efficient and they respond very quickly. They really care about customer satisfaction. I will always order here, and the prices aren't cheap, but they do have good deals. If you're looking for good quality and excellent customer service, you have to pay for that too.
10/10
10/10, great service healthy products
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About korodrogerie.de
Vielfältige Qualitätsprodukte zu fairen Preisen: Nüsse, Nussmus, innovative Snacks sowie vegane & Bio-Produkte – und vieles mehr.
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korodrogerie.de uses 17 technologies across their website including imgix, Cloudflare Turnstile, PHP, and more.
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korodrogerie.de receives approximately 968.8K monthly visitors and ranks #43,131 globally. The website has a bounce rate of 36% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 2:26 on the site.
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