In a country where 70% of car sales are financed, Kovi built a $117M business by refusing to be a bank. They don't just rent cars—they sell 'permission to drive' with zero credit checks, leveraging a data-driven model that traditional dealerships are terrified of.

"Kovi didn't disrupt car rental—they disrupted the Brazilian credit score."

The leadership team—Adhemar Neto (CEO), Camilo Martins (COO), Isaac Teng (CTO)—reads like a tech startup blueprint, not a traditional auto group. Their $117M revenue on 550k monthly visits suggests a conversion rate and lifetime value that would make any fintech jealous. The absence of Trustpilot data is telling; they likely prioritize operational efficiency over review management, trusting their product to retain customers.

• Dominates 'aluguel de carros' search with 37k+ monthly volume, capturing intent at the top of the funnel.
• 49% organic traffic is a moat—competitors can't easily replicate this SEO authority without years of content investment.
• 10,779 backlinks suggest strong PR and partnership strategies, likely with ride-hailing apps and gig economy platforms.
• Tech stack is lean (jQuery, Tailwind, Bootstrap) but effective—focus is on speed and conversion, not bleeding-edge frameworks.