kpbs.org
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KPBS: The $63M Public Media Titan
How San Diego's PBS/NPR station dominates with 677K monthly visits
In an era of media fragmentation, KPBS.org stands as a monolith of trust, reaching nearly 700,000 monthly visitors with the same public media DNA that powered the internet's early days. This isn't just a local station—it's a $63M revenue powerhouse proving that depth beats distraction.
"They don't chase algorithms—they own the search results for 'San Diego weather' with 205K monthly queries."
The Traffic Moat
While most media properties bleed to social platforms, KPBS commands 45% organic search traffic and 43% direct traffic—a fortress built on decades of brand authority. Their backlink profile (676,053 links) rivals mid-sized tech startups, not local broadcasters. They rank #1 for 'San Diego weather' (205K monthly searches) and 'San Diego news' (19.8K), making them the de facto information layer for the region.
The Trust Advantage
With 280 employees and $63M in revenue, KPBS operates at a scale most local newsrooms can't fathom. Their secret? They're not competing with CNN—they're the infrastructure. When San Diego needs weather, news, or Tijuana updates (90K monthly searches), they don't scroll TikTok—they go to KPBS.org. This trust translates to 72.2% of traffic from undefined (likely US-based) sources, proving local dominance scales.
The tech stack tells the story of a modern media operation: Tailwind CSS, Bootstrap, Vite, and Google Analytics power a site that loads fast and measures everything. Yet they avoid the common media trap of over-monetization—no programmatic ads cluttering the experience, just pure public service value. Their social presence (TikTok, YouTube, Instagram) isn't a growth hack—it's a distribution layer for their core content.
- Owns 'San Diego weather' (205K monthly searches) with zero paid spend
- 676K backlinks = authority that money can't buy
- 45% organic traffic proves content quality over clickbait
- $63M revenue on public trust, not paywalls
The Unsexy Moat
KPBS proves that in a world of fleeting attention, depth and trust create unbreakable market positions. They're not building a startup—they're building a utility.
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KPBS Homepage | KPBS Public Media
PBS and NPR for San Diego, California. Get the latest news, listen online, watch the latest episodes, check our schedules, become a member.
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About kpbs.org
PBS and NPR for San Diego, California. Get the latest news, listen online, watch the latest episodes, check our schedules, become a member.
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Technology Stack
kpbs.org uses 20 technologies across their website including YouTube Embed, Font Awesome, HSTS, reCAPTCHA, and more.
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YouTube Embed
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HSTS, reCAPTCHA
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PHP
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Amazon S3
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Traffic & Audience
kpbs.org receives approximately 677.7K monthly visitors and ranks #92,661 globally. The website has a bounce rate of 57% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 2:00 on the site.
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