kptv.com
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KPTV: Portland's Digital News Powerhouse
How a legacy TV station built a 2.2M monthly visit digital fortress
In an era where local news is dying, KPTV.com is thriving. With 2.2M monthly visits and 50% direct traffic, this isn't just a TV station with a website—it's a digital-first news operation that happens to have a broadcast signal.
"They've achieved what most local newsrooms dream of: 50% of traffic comes directly to their domain, not through search or social."
The Weather Moat
KPTV's secret weapon isn't investigative journalism—it's Mark Nelsen and the weather blog. 'KPTV weather' generates 4,580 monthly searches, but the real magic is the direct traffic. Portlanders don't Google 'Portland weather'; they type 'kptv.com' because they've built a 70-year trust bond. That's a defensible moat no digital-native can replicate.
The Portland Ecosystem
With 564,744 backlinks and dominating searches for 'Portland Trail Blazers' (157K monthly searches), KPTV has become Portland's digital town square. They're not chasing national audiences—they own their local domain. The 'undefined' country data (94.8% of traffic) is actually Portland's DMA, showing hyper-local dominance that national aggregators can't touch.
The tech stack tells a story of modernization without disruption. Tailwind CSS, Bootstrap, and Ant Design suggest a design system built for speed and consistency. Google Analytics and Tag Manager are standard, but the presence of Framer hints at rapid prototyping for interactive content. This is a newsroom that thinks like a product team.
- Revenue: $37.4M with 166 employees = $225K revenue per employee—high efficiency for local media
- Backlink profile: 564,744 links—this is domain authority that took decades to build
- Social integration: YouTube channel with 77K subscribers for video-first storytelling
- Traffic split: 50% direct, 34% organic—this is the holy grail of audience loyalty
The Local News Blueprint
KPTV proves that owning your audience beats chasing algorithms. Their 50% direct traffic is what every local newsroom should aspire to—built on trust, weather, and community relevance, not SEO tricks.
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Open Graph Image
https://gray-kptv-prod.gtv-cdn.com/resizer/v2/https%3A%2F%2Fwebpubcontent.gray.tv%2Fgray%2Farc-fusion-assets%2Fimages%2Ffallback-graphics%2Fkptv.jpg%3Fd%3D535%26mxId%3D00000000?auth=9603512fe117feef2c566aa50d18c283641c105b0e1b7ea452e43b6f63545707&width=1200&height=600&smart=true
Meta Tags
KPTV | FOX 12 Oregon | News, Sports, Weather | Portland, OR
KPTV | FOX 12 Oregon | News, Sports, Weather | Portland, OR
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About kptv.com
KPTV | FOX 12 Oregon | News, Sports, Weather | Portland, OR
Company Overview
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Technology Stack
kptv.com uses 17 technologies across their website including Font Awesome, Google Fonts, PHP, Framer, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
Framer
Cloud & Hosting
Amazon S3
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight
Traffic & Audience
kptv.com receives approximately 2.2M monthly visitors and ranks #32,611 globally. The website has a bounce rate of 60% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:29 on the site.
The majority of kptv.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about kptv.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kptv.com directly at https://kptv.com.