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KQED: The 168M Dollar Local Giant
How a non-profit media org dominates Northern California with 1.4M monthly visitors
While most local news outlets are shrinking, KQED is quietly building a media empire in the Bay Area. With $167.8M in annual revenue and 1.4M monthly visitors, this NPR/PBS member station isn't just surviving—it's scaling like a tech startup.
"KQED proves that quality local journalism can scale—if you build the right infrastructure and trust."
The Traffic Flywheel
KQED's traffic distribution is telling: 49% direct traffic (people typing kqed.org directly) is massive for any publisher. This indicates brand loyalty that most newsrooms can only dream of. The 40% organic search traffic shows they've cracked SEO for local issues—ranking for high-volume terms like 'valley fair shooting' (36K monthly searches) and 'crossword' (516K searches). They're not just broadcasting; they're meeting people where they search.
The Multi-Platform Playbook
KQED operates like a modern media company: TikTok, Twitter, YouTube, Facebook, LinkedIn, Instagram. They're not just a radio station—they're a content factory. With 2.98M backlinks (that's enterprise-level SEO authority), they've built a digital moat that local competitors can't touch. Their tech stack (Tailwind, Bootstrap, Google Analytics) is modern but pragmatic—focused on speed and measurement, not flashy trends.
The secret sauce? They've turned public media into a platform. While traditional newsrooms are cutting staff, KQED has 655 employees and is hiring. Their 'KQED Forum' (1,380 monthly searches) creates daily appointment listening. Their privacy policy and terms pages are transparent—building trust in an era of misinformation. They're not chasing clicks; they're building a community that pays for access.
- Dominates local search with high-volume keywords (crosswords, local shootings)
- Massive direct traffic (49%) indicates strong brand recall
- Multi-platform presence across all major social networks
- Enterprise-level backlink profile (2.98M links)
The Public Media Blueprint
KQED proves that with the right strategy, local journalism can thrive—even in the digital age. They're not just a radio station; they're a Northern California institution that happens to be digitally native.
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Open Graph Image
https://ww2.kqed.org/app/uploads/2020/02/[email protected]
Meta Tags
KQED | News, Radio, Podcasts, TV | Public Media for Northern California
KQED provides public radio, television, and independent reporting on issues that matter to the Bay Area. We’re the NPR and PBS member station for Northern California.
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About kqed.org
KQED provides public radio, television, and independent reporting on issues that matter to the Bay Area. We’re the NPR and PBS member station for Northern California.
Company Overview
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Technology Stack
kqed.org uses 24 technologies across their website including imgix, Font Awesome, reCAPTCHA, and more.
Media
imgix
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
CDN
jsDelivr
Traffic & Audience
kqed.org receives approximately 1.4M monthly visitors and ranks #52,319 globally. The website has a bounce rate of 68% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:59 on the site.
The majority of kqed.org's traffic comes from undefined, undefined, .
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