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The Baker Tilly Absorption: KraftCPAS's Digital Identity Crisis
A 250-person firm with $44.8M revenue disappears into a corporate giant's web presence.
kraftcpas.com isn't a website—it's a redirect. When you visit the digital storefront of a firm that generates $44.8M annually, you're immediately funneled into Baker Tilly's ecosystem. This isn't a merger; it's a digital absorption.
"When your 'Tennessee' page ranks #11.6M globally, you're not competing—you're existing."
The Corporate Veil
KraftCPAS operates as a ghost in Baker Tilly's machine. The domain redirects to a geo-targeted page on bakertilly.com, stripping away independent brand identity. For founders and investors, this signals either strategic alignment or digital surrender. The 250-person team generates substantial revenue, yet their digital footprint is virtually nonexistent.
The Traffic Paradox
442 monthly visits for a $44.8M firm is shockingly low. Even conservative estimates suggest a firm of this size should attract 10x-50x more traffic. This isn't a traffic problem—it's a visibility problem. The firm has either abandoned organic search entirely or their Baker Tilly integration has erased their digital SEO equity.
The tech stack reveals a modern frontend (Tailwind, Vite, Swiper) but the content strategy is stagnant. Key pages exist—About, Careers, Contact—but they're buried within Baker Tilly's labyrinth. The social profiles all point to @bakertillyus, confirming the complete brand consolidation.
- Revenue: $44.8M (substantial regional player)
- Employees: 250 (mid-sized firm)
- Digital presence: Minimal (absorbed into parent brand)
- SEO strategy: Non-existent (no organic keywords tracked)
- Tech stack: Modern but misaligned with visibility goals
The Silent Giant
KraftCPAS proves that revenue doesn't require digital dominance—but it raises questions about future growth in an online-first world.
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https://images.prismic.io/bakertilly/aIet_1GsbswqTXTD_Chattanooga_1.jpg?auto=format,compress&rect=0,224,2000,1050&w=1200&h=630
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Tennessee | Baker Tilly
Baker Tilly’s Tennessee team offers assurance, tax and advisory services rooted in a deep understanding of the industries that help these communities prosper.
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About kraftcpas.com
Baker Tilly’s Tennessee team offers assurance, tax and advisory services rooted in a deep understanding of the industries that help these communities prosper.
Company Overview
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Technology Stack
kraftcpas.com uses 15 technologies across their website including Google Fonts, Prismic, Cloudflare, and more.
Fonts
Google Fonts
CMS
Prismic
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
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Traffic & Audience
kraftcpas.com receives approximately 442 monthly visitors and ranks #11,635,718 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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