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KSFY: The Local News AI Can't Replace
Why a 40-person South Dakota TV station beats the algorithm
In the age of AI-generated news and global media conglomerates, KSFY.com—Dakota News Now—quietly dominates South Dakota's information landscape. With just 40 employees and $6.6M in revenue, this local TV station proves hyper-local trust beats scale.
"They're not building a media empire—they're building a community lifeline."
The Trust Multiplier
KSFY's 42% direct traffic rate is their secret weapon. When nearly half of your audience types your URL directly into their browser, you're not just a news source—you're a daily habit. This is the local news advantage that national outlets can't replicate: Sioux Falls residents trust KSFY's weather alerts, election coverage, and community stories more than any algorithm-driven feed.
The 1,133 Paradox
Here's the counterintuitive insight: KSFY's 1,133 monthly visits reveal a business model that doesn't chase scale. While global news sites fight for millions of clicks, KSFY focuses on depth over breadth. Their organic search (33%) and direct traffic split shows a loyal, intentional audience that doesn't need SEO tricks—they need reliable local coverage.
The tech stack tells a story too. Using Tailwind CSS, Bootstrap, and Amazon S3, KSFY operates with the efficiency of a startup. They're not burning cash on fancy platforms; they're investing in people. The team includes Sean Albertson (Creative Services Director), Jeff Cleland (Asst. News Director), and Leah Jones (Marketing Specialist)—roles that prioritize storytelling over viral metrics.
- 40-person team vs. 400-person newsrooms: lean operations with local expertise
- 42% direct traffic: audience loyalty that algorithms can't buy
- $6.6M revenue on 1,133 visits: proving local news isn't dead, it's just not chasing scale
- Gray TV ownership: part of a larger network but maintains local editorial independence
The Local News Blueprint
KSFY proves that in the age of information overload, being indispensable to 1,133 people is worth more than being optional to 1.1 million.
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Meta Tags
Dakota News Now | Sioux Falls, South Dakota
Dakota News Now | Sioux Falls, South Dakota
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About ksfy.com
Dakota News Now | Sioux Falls, South Dakota
Company Overview
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Technology Stack
ksfy.com uses 13 technologies across their website including Font Awesome, Framer, Amazon S3, and more.
Fonts
Font Awesome
CMS
Framer
Cloud & Hosting
Amazon S3
Advertising
DoubleClick Floodlight
Scheduling
Cal.com
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
ksfy.com receives approximately 1.1K monthly visitors and ranks #13,813,285 globally. The website has a bounce rate of 66% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of ksfy.com's traffic comes from .
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