ktnv.com
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KTNV: The Data-Driven News Powerhouse
How a local ABC affiliate leveraged tech and trust to dominate Las Vegas
KTNV.com isn't just another local news site; it's a digital fortress built on the bedrock of trust and a staggering 340,000+ backlinks. In the fragmented landscape of digital media, this ABC affiliate proves that hyper-local focus, powered by corporate Scripps resources, creates an unshakeable competitive moat.
"With 55% direct traffic, KTNV isn't chasing algorithms—they own the audience."
The 'Fighting for Las Vegas' Strategy
KTNV's brand identity is aggressive and hyper-local. With a team of 109 employees and investigative heavyweights like Darcy Spears (multiple Emmy winner), they aren't just reporting news; they are weaponizing it for the local audience. This creates a sticky user base that doesn't just stumble upon the site—they seek it out. The 55% direct traffic share is the ultimate validation of this brand loyalty, dwarfing the 35% organic search reliance.
The SEO Monopoly on Vegas
KTNV dominates the search intent for Las Vegas residents. They own the top search terms: 'las vegas weather' (131K volume), 'vegas' (83K volume), and 'unlv football' (56K volume). By anchoring their content strategy around high-volume, high-intent keywords, they effectively act as the digital town square. The tech stack—featuring Tailwind CSS and Bootstrap—suggests a modern, responsive build that prioritizes speed and mobile usability, essential for capturing on-the-go local traffic.
The parent company, Scripps, provides the infrastructure, but KTNV executes with local precision. Their social footprint is omnipresent across Twitter, Facebook, YouTube, and Instagram, creating a multi-channel distribution net. This isn't a static broadcast model; it's a dynamic, interactive media ecosystem where content is repurposed and distributed to meet the audience where they live.
- Domain Authority: 340,830 backlinks signal immense trust and SEO power.
- Revenue Stability: $22.3M revenue suggests a robust ad/subscription model despite industry volatility.
- Tech Modernization: Adoption of Tailwind CSS and Ant Design indicates a forward-thinking dev team.
- Investigative Edge: Emmy-winning reporters provide high-value content that competitors can't replicate.
The Local Media Blueprint
KTNV proves that in the age of AI and aggregators, deep local trust is the ultimate currency.
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https://ewscripps.brightspotcdn.com/dims4/default/8043f2c/2147483647/strip/true/crop/1280x672+0+24/resize/1200x630!/quality/90/?url=http%3A%2F%2Fewscripps-brightspot.s3.amazonaws.com%2F1b%2F4c%2Fb2f2bdc74307a14e51fc6dc44e75%2Fktnv-default-image-1280x720.png
Meta Tags
KTNV Channel 13 News | Las Vegas, Nevada | Fighting for Las Vegas locals
Homepage for KTNV Channel 13, the ABC affiliate TV station in Las Vegas, bringing you insight into local issues
KTNV.com
Channel 13 News | KTNV Las Vegas
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About ktnv.com
Homepage for KTNV Channel 13, the ABC affiliate TV station in Las Vegas, bringing you insight into local issues
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Technology Stack
ktnv.com uses 21 technologies across their website including Font Awesome, Adobe Fonts, HSTS, Amazon S3, Amazon Web Services, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
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HSTS
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Amazon S3, Amazon Web Services, AWS CloudFront
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OneTrust
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DoubleClick Floodlight
Customer Support
Zendesk
Traffic & Audience
ktnv.com receives approximately 782.4K monthly visitors and ranks #83,166 globally. The website has a bounce rate of 69% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:03 on the site.
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