ktul.com
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KTUL: The Tulsa News Powerhouse
How a legacy broadcaster built a digital fortress in Oklahoma
In the heart of Oklahoma, KTUL ABC 8 isn't just a TV station—it's a digital traffic giant. With 902,244 monthly visits and a 55% direct traffic rate, they've built a local news empire that outperforms many national outlets in their region.
"KTUL doesn't chase trends—they own the local search landscape with a 55% direct traffic moat that most digital-native brands would kill for."
The SEO Fortress Strategy
While most local news sites struggle with organic discovery, KTUL commands 384,084 backlinks and dominates hyper-local search. Their keyword strategy is brutally effective: they rank for 'jesse butler' (99K monthly volume) and 'tulsa weather' (19K volume)—owning the exact terms their community searches for. This isn't accidental SEO; it's a deliberate capture of Oklahoma's digital attention economy.
Community-First Architecture
KTUL's coverage map reads like a roll call of Oklahoma's most active communities: Broken Arrow, Owasso, Claremore, Jenks, Bixby, and beyond. They've built a hyper-local content machine that serves 15+ towns with dedicated news, weather, and sports coverage. This isn't generic broadcasting—it's a community nervous system with 102 employees wired into the local fabric.
The tech stack reveals a modern approach: Tailwind CSS, Bootstrap, Vite, and PWA capabilities. They're not stuck in 1995 broadcast tech. Their social presence is unified across Twitter, YouTube, Facebook, and Instagram—creating a multi-platform news distribution network that meets audiences where they live.
- 55% direct traffic indicates massive brand loyalty—people seek out KTUL specifically
- 35% organic search shows they're winning local SEO wars against digital natives
- Their 'Game Center' and 'Living Oklahoma' sections create sticky, recurring engagement
- They've built a recruitment pipeline through Oracle Cloud HCM—scaling systematically
KTUL is the blueprint for local media's digital future
They've transformed from a TV station into a community information utility—monetizing attention through scale, loyalty, and hyper-local relevance in an era where most local news is dying.
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Open Graph Image
https://ktul.com/resources/assets/ktul/images/brand-icons/KTUL-16x9.jpg
Meta Tags
Tulsa News, Weather, Sports, Breaking News
KTUL ABC 8 provides local and national news, sports, weather and notice of community events in Tulsa, Oklahoma and surrounding towns including Broken Arrow, Owasso, Claremore, Jenks, Bixby, Coweta, Muskogee, Westport, Beggs, Okmulgee, Council Hill, Henryetta, Skiatook, Collinsville, and Bartlesville.
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About ktul.com
KTUL ABC 8 provides local and national news, sports, weather and notice of community events in Tulsa, Oklahoma and surrounding towns including Broken Arrow, Owasso, Claremore, Jenks, Bixby, Coweta, Muskogee, Westport, Beggs, Okmulgee, Council Hill, Henryetta, Skiatook, Collinsville, and Bartlesville.
Company Overview
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Technology Stack
ktul.com uses 21 technologies across their website including UserWay, Font Awesome, Google Fonts, HSTS, and more.
Accessibility
UserWay
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
Contentful
CDN
jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Traffic & Audience
ktul.com receives approximately 902.2K monthly visitors and ranks #65,434 globally. The website has a bounce rate of 57% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:04 on the site.
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