kuenz.com
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Künz: The $273M Crane Titan
How a niche heavy equipment manufacturer dominates global ports with 456 employees
In a world obsessed with SaaS multiples, Künz quietly commands $273M in revenue building the literal backbone of global trade. These aren't just cranes—they're billion-dollar infrastructure assets that move 90% of the world's cargo.
"Künz doesn't compete on features—they compete on steel, hydraulics, and the ability to lift 100 tons in 40mph coastal winds."
The Traffic Paradox
With only 3,400 monthly visits, Künz proves B2B heavy industry doesn't need viral funnels. Their 43% direct traffic (vs 40% organic) shows buyers don't Google 'container crane'—they type 'kuenz.com' directly. This is brand gravity, not SEO.
The 600K Employee
At 456 employees generating $273M, each Künz team member produces over $600K in revenue. For context, that's 2x better than the average industrial manufacturer. They're not building software—they're building 500-ton steel monsters with 10-year sales cycles.
The keyword data reveals the real game: 'rtg' (Rubber Tyred Gantry) gets 15,760 monthly searches—nearly 80x Künz's own brand volume. This isn't a demand problem; it's a category ownership problem. When ports need RTGs, they search RTGs. When they need Künz, they just know.
- Tech stack shows modernization: Tailwind CSS, DaisyUI, React patterns bleeding into heavy industry
- LinkedIn presence suggests active talent acquisition in a market with 40% direct traffic
- European HQ with American expansion (Clemens Horacek leads Kuenz America)
The Unsexy Billion-Dollar Playbook
Künz proves that in heavy industry, you don't need traffic—you need trust, steel, and the patience to wait 10 years for a single port contract.
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Meta Tags
Künz - Container Cranes, Special Cranes & Harbor Cranes
Künz Cranes is one of the world's leading manufacturers of Container Handling Cranes, Special Cranes, Port Crane and Harbor Cranes.
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About kuenz.com
Künz Cranes is one of the world's leading manufacturers of Container Handling Cranes, Special Cranes, Port Crane and Harbor Cranes.
Company Overview
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Technology Stack
kuenz.com uses 18 technologies across their website including Font Awesome, PHP, WordPress, and more.
Fonts
Font Awesome
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Translation
Weglot
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
kuenz.com receives approximately 3.4K monthly visitors and ranks #5,077,064 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:08 on the site.
The majority of kuenz.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about kuenz.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kuenz.com directly at https://kuenz.com.