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KXII: The Texoma News Titan
How a local TV station built a digital empire in Sherman, Texas
In an era of dying local news, KXII has quietly built a digital fortress in Texoma, commanding 316K monthly visits with a lean team of 79. This isn't just a TV station—it's a masterclass in local media dominance.
"KXII proves that local news isn't dying—it's just getting smarter about where it lives online."
The Direct Traffic Dominance
With 61% direct traffic, KXII has achieved what most media companies dream of: a loyal audience that types their URL directly. This isn't accidental SEO luck—it's brand authority built through decades of being 'Channel 12' in Texoma. Their 28% organic search traffic shows they're still playing the SEO game, but their direct traffic proves they've won the long game of local trust.
Hyper-Local SEO Strategy
Their top keywords reveal a surgical approach to local search. 'KXII Sherman radar' (960 monthly searches) and 'KXII news 12' (940) dominate the local discovery funnel. They're not chasing national news—they own the micro-moments: weather emergencies, crime reports, and local sports. The 1,300 searches for 'corey jackson murder wynnewood ok' show they capture breaking crime news at the local level, where search intent is highest and competition is lowest.
The tech stack tells a story of modernization without over-engineering. Tailwind CSS, Bootstrap, and DaisyUI suggest a component-driven architecture that's maintainable for a small team. Google Analytics and Tag Manager are standard, but the use of Framer hints at a design-forward approach. They're not building a monolith—they're building a lean, fast, mobile-first news platform that serves a predominantly rural audience.
- Revenue of $16.2M with just 79 employees = $205K revenue per employee—exceptional for local media
- Backlink profile of 127K suggests strong local authority and partnerships
- Social presence across TikTok, YouTube, and Instagram shows multi-platform adaptation
- Top keywords are all brand + location + service (KXII + Sherman + news/weather/radar)
The Local News Blueprint
KXII's model: Own your brand, dominate local search, and let decades of trust convert directly. In a dying industry, they're growing by focusing on what matters: being indispensable to Texoma.
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Open Graph Image
https://gray-kxii-prod.gtv-cdn.com/resizer/v2/https%3A%2F%2Fwebpubcontent.gray.tv%2Fgray%2Farc-fusion-assets%2Fimages%2Ffallback-graphics%2Fkxii.jpg%3Fd%3D535%26mxId%3D00000000?auth=ddf7405c81cc364f0065f73c7ad4a3b8d061dc36591dbf2ae2ac0d4829a8c57a&width=1200&height=600&smart=true
Meta Tags
KXII | Texoma News, Weather, Sports | Texoma
KXII | Texoma News, Weather, Sports | Texoma
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About kxii.com
KXII | Texoma News, Weather, Sports | Texoma
Company Overview
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Technology Stack
kxii.com uses 14 technologies across their website including Font Awesome, PHP, Framer, and more.
Fonts
Font Awesome
Programming Languages
PHP
CMS
Framer
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
kxii.com receives approximately 316.4K monthly visitors and ranks #181,877 globally. The website has a bounce rate of 57% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 1:05 on the site.
The majority of kxii.com's traffic comes from undefined, undefined, .
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