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ky3.com
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ky3.com

14 technologies
VerifiedGrowingVisit2.4M/mo$27M13314 Tech13 Leads
Deep Dive

KY3: The Local Media Monopoly

How a Springfield, MO broadcaster dominates with 2.3M monthly visits

While legacy media crumbles, KY3 proves hyperlocal dominance is still possible. This isn't just a TV station—it's a regional institution commanding 64% direct traffic in an age of algorithmic discovery.

2.36M
monthly visits
64%
direct traffic
1.5M
backlinks
$27.3M
annual revenue

"64% direct traffic isn't SEO luck—it's brand cement. People don't stumble on KY3; they seek it out."

The Weather Moat

KY3's keyword strategy reveals their genius: they own 'ky3 weather' (20K monthly searches) and 'ky3 radar' (4K searches). They've turned a basic utility into a daily habit. While competitors chase viral content, KY3 owns the morning routine. That's not media—it's infrastructure.

The Trust Equation

With 133 employees generating $27.3M in revenue, that's $205K per employee—exceptional for regional media. Their social presence across YouTube, Facebook, and Instagram isn't about engagement hacks; it's about meeting audiences where they already are. First Alert Weather isn't a brand—it's a promise.

The tech stack (Tailwind, Bootstrap, Framer) suggests they're modernizing without over-engineering. But here's the kicker: they're owned by Gray Television, a public company. This isn't a scrappy startup—it's a calculated acquisition of digital real estate in markets others abandoned.

  • Dominates local search with utility-first content (weather, radar)
  • 64% direct traffic indicates deep community trust and bookmark behavior
  • Multi-platform presence without platform dependency risk
  • Massive backlink profile (1.5M) from local businesses and civic organizations
No obvious subscription model
Owns the 'morning check' habit with weather dominance
Heavy reliance on broadcast-era brand equity
Turns news into a utility rather than entertainment
Limited public innovation in digital products
Builds moats through community trust, not tech

The Unsexy Billion-Dollar Play

KY3 proves that in local media, boring reliability beats viral innovation. Their moat isn't technology—it's becoming the default source for information that actually matters to daily life.

What tech stack does Ky3 use?

24 detected
Cloud & Hosting1
Scheduling1
Performance1
Web Standards1
Build Tools1
UI Libraries2
Tracking & Analytics10
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
C
Cloudflare
G
Google Tag Manager
G
Google Analytics
G
Google DoubleClick
T
Tracking Pixel
G
Google APIs
G
Google AdSense

How much traffic does Ky3 get?

Traffic & Engagement

1.4M
Monthly Visits
-14.3%
2.0
Pages/Visit
8:40
Avg. Duration
74%
Bounce Rate
Monthly Traffic Trend-2%
1.5M
Oct 2025
Oct
1.7M
Nov 2025
Nov
1.4M
Dec 2025
Dec

Rankings

#36,125
Global Rank
#8,071
United States Rank

Backlinks & Authority

1.5M
Backlinks
17.6K
Ref. Domains
56
Authority Score
Low
Penalty Risk
Backlinks Trend+2%
1.5M
Jul 2025
Jul
1.5M
Aug 2025
Aug
1.5M
Sep 2025
Sep
1.5M
Oct 2025
Oct
1.5M
Nov 2025
Nov
1.5M
Dec 2025
Dec

Search Traffic

Organic
407.5K

Top Organic Keywords

#1ky3
110,000 vol22.5%
#1ky3 weather
60,500 vol12.4%
#1ky3 news
27,100 vol5.5%
#1ky3 radar
18,100 vol3.7%
#1ky3 news springfield mo
9,900 vol2.0%

Where is Ky3's audience located?

🇺🇸United States97.9%
🇨🇦Canada1.2%
🇮🇳India0.3%
🇬🇧United Kingdom0.2%
🇨🇳China0.1%

Device Distribution

Desktop26.3%
Mobile73.7%

What keywords does Ky3 rank for?

5 keywords
1ky3 weather20.6K vol$1.55
2ky35.3K vol$2.24
3ky3 radar4.1K vol$1.58
4ky3 weather radar800 vol$1.63
5springfield mo17.6K vol$1.09

How is Ky3's SEO?

Open Graph Image

OG Image preview
og:image

https://gray-ky3-prod.gtv-cdn.com/resizer/v2/https%3A%2F%2Fwebpubcontent.gray.tv%2Fgray%2Farc-fusion-assets%2Fimages%2Ffallback-graphics%2Fky3.jpg%3Fd%3D535%26mxId%3D00000000?auth=7f875b78a7b5a0337c711044bd5eb131125db56d2c15fa5340a7e23b9063807c&width=1200&height=600&smart=true

Meta Tags

title90 chars

KYTV | KY3 | The Place to Be | First Alert Weather | Springfield, Mo | Arkansas | Missouri

description90 chars

KYTV / KY3 / The Place to Be / First Alert Weather / Springfield, Mo / Arkansas / Missouri

og:title

Home

languageEN

Schema Types

NewsMediaOrganizationWebPage

Who works at Ky3?

Loading leads...

What do customers think of Ky3?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Ky3

What is Ky3's Revenue?
Ky3 generates approximately $27M in annual revenue. With 133 employees, that's $205,000 per employee.
What does Ky3 do?
KYTV / KY3 / The Place to Be / First Alert Weather / Springfield, Mo / Arkansas / Missouri
How fast is Ky3 growing?
Ky3 has declined by 14.3% in the last 6 months according to traffic data. employee count has changed by 1% year over year.
How do people interact with Ky3?
When visiting Ky3, visitors view an average of 2.0 pages per visit, and spend around 8:40 on the site, and the bounce rate is 74.1%.
How do people find Ky3?
1.0M people (71%) visit Ky3 directly. 407.5K (29%) find them through organic search.
Who uses Ky3?
Ky3's top market is United States with 1.4M visitors (97.9%). Canada is 2nd with 17.6K (1.2%). India is 3rd with 4.1K (0.3%).
What technologies does Ky3 use?
Ky3 uses 14 technologies across their website including Fonts, CMS, Cloud & Hosting. Key technologies include Font Awesome, Framer, Amazon S3.
Who are Ky3's competitors?
Ky3's main competitors include Quillt, News-Press and Gazette Company, Carter Broadcast Group (Hot 103 Jamz and Gospel 1590), Jim Bakker Show, KCOU-FM 88.1. These companies operate in similar markets and compete for the same customer base.

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About ky3.com

KYTV / KY3 / The Place to Be / First Alert Weather / Springfield, Mo / Arkansas / Missouri

Company Overview

ky3.com
Website
arts_and_entertainment
Industry
#32,449
Global Rank
2.4M
Monthly Visitors
14
Technologies
13+
Employees

Technology Stack

ky3.com uses 14 technologies across their website including Font Awesome, Framer, Amazon S3, and more.

Fonts

Font Awesome

CMS

Framer

Cloud & Hosting

Amazon S3

Advertising

DoubleClick Floodlight

Scheduling

Cal.com

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

2.4M
Monthly Visits
57%
Bounce Rate
1.9
Pages/Visit
1:42
Avg. Duration

ky3.com receives approximately 2.4M monthly visitors and ranks #32,449 globally. The website has a bounce rate of 57% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:42 on the site.

The majority of ky3.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is ky3.com?
KYTV / KY3 / The Place to Be / First Alert Weather / Springfield, Mo / Arkansas / Missouri
What technologies does ky3.com use?
ky3.com uses 14 technologies including Font Awesome, Framer, and 8 more. View the full tech stack analysis above.
How do I contact ky3.com?
You can contact ky3.com via email at [email protected] or through their contact page.
What are ky3.com's social media accounts?
ky3.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is ky3.com hiring?
Check ky3.com's careers page for current job openings and opportunities. The company has 13+ known employees.
How popular is ky3.com?
ky3.com receives approximately 2.4M monthly visitors and ranks #32,449 globally. Traffic is growing by 11.7% month-over-month.

Related Searches

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This page provides publicly available information about ky3.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ky3.com directly at https://ky3.com.