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KY3: The Local Media Monopoly
How a Springfield, MO broadcaster dominates with 2.3M monthly visits
While legacy media crumbles, KY3 proves hyperlocal dominance is still possible. This isn't just a TV station—it's a regional institution commanding 64% direct traffic in an age of algorithmic discovery.
"64% direct traffic isn't SEO luck—it's brand cement. People don't stumble on KY3; they seek it out."
The Weather Moat
KY3's keyword strategy reveals their genius: they own 'ky3 weather' (20K monthly searches) and 'ky3 radar' (4K searches). They've turned a basic utility into a daily habit. While competitors chase viral content, KY3 owns the morning routine. That's not media—it's infrastructure.
The Trust Equation
With 133 employees generating $27.3M in revenue, that's $205K per employee—exceptional for regional media. Their social presence across YouTube, Facebook, and Instagram isn't about engagement hacks; it's about meeting audiences where they already are. First Alert Weather isn't a brand—it's a promise.
The tech stack (Tailwind, Bootstrap, Framer) suggests they're modernizing without over-engineering. But here's the kicker: they're owned by Gray Television, a public company. This isn't a scrappy startup—it's a calculated acquisition of digital real estate in markets others abandoned.
- Dominates local search with utility-first content (weather, radar)
- 64% direct traffic indicates deep community trust and bookmark behavior
- Multi-platform presence without platform dependency risk
- Massive backlink profile (1.5M) from local businesses and civic organizations
The Unsexy Billion-Dollar Play
KY3 proves that in local media, boring reliability beats viral innovation. Their moat isn't technology—it's becoming the default source for information that actually matters to daily life.
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Open Graph Image

https://gray-ky3-prod.gtv-cdn.com/resizer/v2/https%3A%2F%2Fwebpubcontent.gray.tv%2Fgray%2Farc-fusion-assets%2Fimages%2Ffallback-graphics%2Fky3.jpg%3Fd%3D535%26mxId%3D00000000?auth=7f875b78a7b5a0337c711044bd5eb131125db56d2c15fa5340a7e23b9063807c&width=1200&height=600&smart=true
Meta Tags
KYTV | KY3 | The Place to Be | First Alert Weather | Springfield, Mo | Arkansas | Missouri
KYTV / KY3 / The Place to Be / First Alert Weather / Springfield, Mo / Arkansas / Missouri
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About ky3.com
KYTV / KY3 / The Place to Be / First Alert Weather / Springfield, Mo / Arkansas / Missouri
Company Overview
ky3.com Social Media
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Technology Stack
ky3.com uses 14 technologies across their website including Font Awesome, Framer, Amazon S3, and more.
Fonts
Font Awesome
CMS
Framer
Cloud & Hosting
Amazon S3
Advertising
DoubleClick Floodlight
Scheduling
Cal.com
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
ky3.com receives approximately 2.4M monthly visitors and ranks #32,449 globally. The website has a bounce rate of 57% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:42 on the site.
The majority of ky3.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about ky3.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ky3.com directly at https://ky3.com.