9:41
lab42.games
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lab42.games

11 technologies
VerifiedGrowingVisit1.8K/mo$14M7511 Tech6 Leads
Deep Dive

Lab42: The Unsung Engine of Leamington Spa

A 75-person powerhouse quietly building the future of cross-platform gaming.

In the shadow of gaming giants, Lab42 operates as a high-precision development studio, proving that elite talent and focused execution beat sheer size. Based in the UK's gaming heartland, they aren't chasing viral fame—they're building the backend for the next generation of hits.

75
Elite Team Members
$13.6M
Annual Revenue
54%
Direct Traffic Dominance
27%
Organic Reach

"Lab42 isn't a studio hunting for its next hit; it's a force multiplier for the industry's biggest names."

The Cross-Platform Specialists

Lab42's identity is built on 'best-in-class cross-platform development.' In an era where fragmentation is the enemy, they position themselves as the solution. Their tech stack—featuring WordPress, jQuery, and Tailwind CSS—suggests a pragmatic approach to web presence, but their core value lies in the code that runs on screens everywhere. They are the invisible hands ensuring your game works flawlessly from console to mobile.

The Traffic Anomaly

The data reveals a fascinating story about their market position. With only 1,803 monthly visits, they aren't a consumer-facing brand. But look closer: 54% of traffic is direct. This indicates a high-intent, referral-heavy audience. Clients aren't finding Lab42 via SEO; they are being handed the URL by industry insiders. The search volume for 'lab42' (570/month) dwarfs generic gaming terms, proving they own their brand name completely.

The studio's leadership roster reads like a who's who of technical and artistic direction. With figures like Lee Piper (Art Director) and Terry Goodwin (Studio Director) at the helm, the structure is designed for scale. This isn't a chaotic indie collective; it's a professional services firm with the creative soul of a studio. The 'undefined' top country traffic suggests a global client base, likely serviced from their UK hub without needing heavy localized marketing.

  • The 'Leamington Spa Effect': Capitalizing on a dense cluster of UK gaming talent.
  • Revenue-per-employee ratio indicates high-value contracts, not low-margin outsourcing.
  • Minimalist web tech stack implies resources are focused on game dev, not marketing fluff.
  • Ownership of the 'lab42' keyword creates an unassailable brand moat.
No massive public funding rounds
Stable $13.6M revenue stream
No viral consumer-facing titles
Elite B2B partnerships (implied by Sumo Digital contact emails)
No sprawling social media footprint
Deep technical expertise in cross-platform pipelines

The Quiet Giant

Lab42 represents the backbone of the modern gaming industry: specialized, scalable, and essential.

What tech stack does Lab42 use?

16 detected
Video1
Performance1
JavaScript Libraries1
Tracking & Analytics5
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google Analytics
G
Google DoubleClick

How much traffic does Lab42 get?

Traffic & Engagement

1.8K
Monthly Visits
2.1
Pages/Visit
0:29
Avg. Duration
43%
Bounce Rate
Monthly Traffic Trend+0%
1.8K
Oct 2025
Oct
181
Nov 2025
Nov
1.8K
Dec 2025
Dec

Traffic Sources

Search
27%
Direct
54%
Social
4%
Referrals
14%
Email
0%
Paid
1%

Where is Lab42's audience located?

🌍100.0%

What keywords does Lab42 rank for?

4 keywords
1lab42570 vol
2leamington night shelter170 vol
3games made by labs100 vol
4crusader kings 3 wandering nobles release ps510 vol

How is Lab42's SEO?

Open Graph Image

OG Image preview
og:image

https://www.lab42.games/media/Games/Snooker 19/snooker-19-key-art-1920x1080.jpg

Meta Tags

title18 chars

Home | Lab42 Games

description105 chars

Lab42 is a best in class full service cross-platform game developer based in the heart of Leamington Spa.

languageEN-US

H1 Tags

h1We are using cookies to give you the best experience on our website.
h1Best in class cross platform development

Who works at Lab42?

Loading leads...

What do customers think of Lab42?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Lab42

What is Lab42's Revenue?
Lab42 generates approximately $14M in annual revenue. With 75 employees, that's $181,800 per employee.
What does Lab42 do?
Lab42 is a best in class full service cross-platform game developer based in the heart of Leamington Spa.
How fast is Lab42 growing?
Lab42 employee count has changed by 4% year over year.
What technologies does Lab42 use?
Lab42 uses 11 technologies across their website including Video, CMS, Analytics & Marketing. Key technologies include Vimeo, WordPress, Google Tag Manager, Google Analytics.
Who are Lab42's competitors?
Lab42's main competitors include Whaleapp, Splash, Ubisoft Winnipeg, Skunkworks Games, Worldwide Webb. These companies operate in similar markets and compete for the same customer base.

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What are Lab42's key pages?

Export lab42.games Data

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About lab42.games

Lab42 is a best in class full service cross-platform game developer based in the heart of Leamington Spa.

Company Overview

lab42.games
Website
games
Industry
#8,081,709
Global Rank
1.8K
Monthly Visitors
11
Technologies
6+
Employees

lab42.games Key Pages

Contact lab42.games

Technology Stack

lab42.games uses 11 technologies across their website including Vimeo, WordPress, Google Tag Manager, Google Analytics, and more.

Video

Vimeo

CMS

WordPress

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading

Web Standards

Twitter Cards, Open Graph, PWA

CSS Frameworks

Bootstrap, Tailwind CSS

Traffic & Audience

1.8K
Monthly Visits
43%
Bounce Rate
2.1
Pages/Visit
0:29
Avg. Duration

lab42.games receives approximately 1.8K monthly visitors and ranks #8,081,709 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:29 on the site.

The majority of lab42.games's traffic comes from .

Frequently Asked Questions

What is lab42.games?
Lab42 is a best in class full service cross-platform game developer based in the heart of Leamington Spa.
What technologies does lab42.games use?
lab42.games uses 11 technologies including Vimeo, WordPress, and 5 more. View the full tech stack analysis above.
How do I contact lab42.games?
You can contact lab42.games via email at [email protected] or through their contact page.
Is lab42.games hiring?
Check lab42.games's careers page for current job openings and opportunities. The company has 6+ known employees.
How popular is lab42.games?
lab42.games receives approximately 1.8K monthly visitors and ranks #8,081,709 globally. Traffic is growing by 896.1% month-over-month.

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This page provides publicly available information about lab42.games. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lab42.games directly at https://lab42.games.