lacma.org
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LACMA: The Digital Art Behemoth
How a 961-employee museum dominates the web with 1M+ backlinks
LACMA isn't just the largest art museum in the West—it's a digital fortress commanding nearly 300,000 monthly visitors and a staggering 980,489 backlinks. While most cultural institutions struggle for visibility, lacma.org operates with the digital footprint of a major tech platform.
"They're not just preserving art—they're engineering a digital ecosystem that rivals commercial platforms."
The Audience Paradox
LACMA commands 296,919 monthly visits with 54% coming from organic search. The top keyword? 'lacma' at 29,960 monthly searches. But here's the twist: 69.1% of traffic comes from 'undefined' sources—likely a tracking gap hiding the true geographic spread of a globally recognized brand. They're attracting massive attention but struggling to map it.
The Backlink Empire
With 980,489 backlinks, LACMA's digital authority is undeniable. They've built a content moat so deep that even 'Campbell's Soup Cans' generates 8,590 monthly searches—proving they've successfully bridged the gap between institutional prestige and pop culture relevance. Their tech stack (jQuery, Bootstrap, Tailwind) is utilitarian, not flashy, prioritizing stability over trends.
The museum's leadership structure reveals a hybrid model: Michael Govan (CEO) leads a 961-person organization generating $300M in revenue. Yet their digital presence feels surprisingly lean—no dedicated app, no complex subscription model. They've chosen depth over breadth, focusing on core content rather than feature bloat.
- Dominates search with 29,960 monthly 'lacma' queries
- Uses 'undefined' traffic data—potential analytics blind spot
- Prioritizes legacy tech (jQuery, Bootstrap) over modern frameworks
- Monetizes through tickets (tickets.lacma.org) rather than subscriptions
The Quiet Giant Strategy
LACMA proves you don't need cutting-edge tech to dominate—just relentless content focus and institutional authority. Their 980K backlinks aren't accidental; they're the result of decades of cultural relevance translated into digital permanence.
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Meta Tags
LACMA | Los Angeles County Museum of Art
LACMA (Los Angeles County Museum of Art). Largest art museum in the West inspires creativity and dialogue. Connect with cultures from ancient times to the present.
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About lacma.org
LACMA (Los Angeles County Museum of Art). Largest art museum in the West inspires creativity and dialogue. Connect with cultures from ancient times to the present.
Company Overview
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Technology Stack
lacma.org uses 12 technologies across their website including Drupal, DoubleClick Floodlight, Google Ads, Google Tag Manager, Google Analytics, and more.
CMS
Drupal
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
lacma.org receives approximately 296.9K monthly visitors and ranks #152,583 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:06 on the site.
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This page provides publicly available information about lacma.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lacma.org directly at https://lacma.org.