While giants like Amazon and Google battle for digital ad dominance, a 69-person Spanish startup is executing a stealthy invasion of physical retail spaces. Ladorian isn't just another SaaS platform—it's the operating system for in-store retail media, turning brick-and-mortar shelves into dynamic, AI-powered advertising networks.

"They're not selling software—they're selling incremental sales at the exact moment of purchase."

The team composition is telling: a Director of Content as co-founder signals content strategy is core, not an afterthought. With operations spanning Spain and Italy (Head Sales Alberto Barra), Ladorian is executing a Southern European beachhead strategy before likely expanding north. The absence of funding data suggests they're either bootstrapped or operating profitably—rare in today's VC-fueled SaaS landscape.

• AI-driven content decisions for physical retail spaces
• Enterprise SaaS model with $9.9M revenue from 69 employees
• Southern European beachhead strategy (Spain/Italy focus)
• Content-first approach with co-founder leading content strategy
• Minimal web presence but strong organic intent capture