ladysmithcollective.com
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Ladysmith: The Feminist Research Consultancy Scaling Impact
A women-owned firm turning feminist principles into $12.4M in revenue and measurable social change.
In a world where 'impact' is often reduced to vanity metrics, Ladysmith is building a $12.4M engine for feminist research and advocacy. They aren't just talking about a more just world—they're engineering it with data, strategy, and a team of 48.
"Ladysmith proves that feminist values aren't a niche market—they're a scalable business model with $12M+ in traction."
The Growth Story
With 48 employees and $12.4M in revenue, Ladysmith operates at a staggering $258k revenue per employee. This isn't a nonprofit—it's a high-efficiency consultancy. Their traffic tells a story of a focused, niche audience: 53% comes from organic search, indicating strong word-of-mouth and authority in their field, while 28% direct traffic shows a loyal client base returning to their services.
The Audience & Strategy
Their top keyword—'ladysmith organiaetion' (likely a typo for 'organization') with 630 monthly searches—reveals a specific intent. People aren't just browsing; they're looking for the entity itself. The secondary keyword 'purposeful feminist' (200 monthly searches) confirms they own a unique positioning in the market. They aren't competing on broad terms; they are the destination for feminist research and advising.
The tech stack is pragmatic and modern. They use Tailwind CSS and Bootstrap for rapid, responsive UI development, while leveraging jQuery and core-js for functionality. The presence of DaisyUI and Ant Design suggests a focus on component-based, accessible design systems—critical for an organization whose values center on inclusivity and justice.
- Women-owned and led, with Director Lorena Fuentes at the helm.
- Specialized in civil industry research, bridging the gap between academia and advocacy.
- Heavy reliance on organic search (53%) indicates strong content marketing and SEO authority.
- Active on Twitter and LinkedIn, leveraging professional networks for B2B outreach.
The Verdict: A Niche Powerhouse
Ladysmith is a case study in building a high-impact, values-driven business without chasing mass-market scale. Their success lies in deep expertise and a loyal, specific client base.
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Ladysmith | Feminist research, advising, training and communication
Ladysmith is a women-owned feminist research consultancy dedicated to promoting a more just and caring world through research and advocacy.
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About ladysmithcollective.com
Ladysmith is a women-owned feminist research consultancy dedicated to promoting a more just and caring world through research and advocacy.
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ladysmithcollective.com uses 14 technologies across their website including Font Awesome, HSTS, PHP, and more.
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Traffic & Audience
ladysmithcollective.com receives approximately 4.1K monthly visitors and ranks #4,840,185 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:28 on the site.
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