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Lagom: The ERP Consultancy That Scaled Without Selling Out
How a 65-person New Zealand firm quietly dominates the SAP Platinum Partner space
In a market saturated with global consulting giants, Lagom Group proves that focused expertise beats broad noise. With 65 employees and $12.9M in revenue, they’ve built a fortress around SAP business transformation—without diluting their brand into a generic service factory.
"They aren't chasing every digital trend—they're owning the ERP transformation lane with surgical precision."
The Talent Advantage
Lagom’s leadership bench reads like an ERP dream team: Paul Sipos (CEO New Zealand), Jayshree Ravi (Head of Strategy and Architecture), and Gemma Price (Practice Director for Organisational Transformation). This isn't a startup experimenting with SAP—it's a specialist collective where every senior hire deepens the core competency. The 65-person headcount suggests a lean, senior-heavy structure rather than a billable-body factory.
The Growth Signal
With 4,565 monthly visits and a global rank hovering around 4.4M, Lagom isn't playing the traffic volume game. But the quality is undeniable: 44% organic search traffic and 32% direct traffic indicate a brand that's being sought out, not just discovered. The keyword data reveals their true moat—'SAP companies in New Zealand' (120 monthly volume) shows they're capturing high-intent commercial queries, not just brand searches.
Their digital footprint is deliberately minimalist. Built on Tailwind CSS and Bootstrap with clean analytics stack (Google Analytics, Tag Manager, LinkedIn Insight Tag), the site prioritizes function over flash. The 15-technology stack is lean—no unnecessary frameworks, no bloat. This technical restraint mirrors their business philosophy: simplify first, transform second.
- SAP Platinum Partner status signals elite technical capability and partner investment
- Dual expertise in business transformation AND technical implementation (Strategy + Architecture + Change Management)
- Strong social presence across Twitter, Facebook, and LinkedIn with consistent brand messaging
- Dedicated blog and learning solutions arm (Lagom Learning Solutions) for knowledge marketing
- Niche focus on payroll and HR transformation (seen in 'payroll jobs emergent' keyword capture)
The Anti-Consultancy That Wins
Lagom proves that in B2B services, depth beats breadth. While competitors chase every digital trend, they've built a $12.9M business by being the definitive SAP partner in New Zealand. For founders and investors, this is the model: own a niche, master it completely, and let the clients come to you.
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Your Trusted Partner in ERP and Business Transformation
We simplify your business transformation by focusing on what’s important. We implement various ERP solutions and are a recognised SAP Platinum Partner.
We simplify your business transformation by focusing on what’s important. We implement various ERP solutions and are a recognised SAP Platinum Partner.
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About lagomgroup.co.nz
We simplify your business transformation by focusing on what’s important. We implement various ERP solutions and are a recognised SAP Platinum Partner.
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lagomgroup.co.nz uses 15 technologies across their website including Font Awesome, Adobe Fonts, HSTS, Squarespace, and more.
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lagomgroup.co.nz receives approximately 4.6K monthly visitors and ranks #4,454,355 globally. The website has a bounce rate of 90% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:13 on the site.
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