While Silicon Valley chases the next unicorn, a 30-year-old jewelry brand quietly generates $197M annually with 628 employees. Lagos isn't chasing trends—it's building a legacy in the $350B global jewelry market with a direct-to-consumer model that predates the DTC revolution.

"51% direct traffic proves Lagos doesn't just sell jewelry—they've built a destination brand that customers seek out by name."

The tech stack tells a modernization story. They're running Tailwind CSS, Vite, and PWA capabilities—technologies that power next-gen web apps. Yet they still rely on jQuery and Bootstrap, revealing a hybrid approach: modernize where it matters (performance, mobile), keep legacy where it works. This isn't tech debt; it's strategic pragmatism from a brand that's seen three web revolutions.

• Caviar collection as signature product line—creating a proprietary texture/brand language
• 628 employees suggests significant vertical integration (design, manufacturing, retail)
• Trustpilot score of 3.6/5 with only 1 review indicates either low review volume or selective reputation management
• Top 500K global rank despite minimal SEO investment—brand power over algorithmic optimization