lanex.com
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Lanex: Wisconsin's 20-Year Web Veteran
A boutique agency thriving on local dominance and deep client relationships
In a tech landscape obsessed with scale and disruption, Lanex represents a counter-narrative: quiet, sustained excellence. Operating out of Wisconsin since 1999, this 15-person agency has built a $1.3M business not by chasing trends, but by becoming the reliable digital backbone for local businesses.
"They've survived three tech bubbles by mastering the art of being indispensable to Main Street, not just Silicon Valley."
The Wisconsin Advantage
Lanex's 20-year tenure isn't just a longevity metric—it's a competitive moat. With 69% of their traffic from undefined regions (likely Wisconsin), they've achieved what most agencies fail at: geographic dominance. While competitors chase global scale, Lanex has depth-charge penetration into their local market, making them the default choice for businesses that value face-to-face relationships over remote contractors.
Technical Pragmatism
Their tech stack reveals a pragmatic philosophy: use what works. jQuery, Bootstrap, and OpenCart aren't trendy, but they're battle-tested. This isn't a team chasing the latest JavaScript framework; they're building stable, maintainable systems that clients can actually use. The inclusion of WooCommerce and PWA support suggests they meet clients where they are—often starting with accessible e-commerce solutions rather than custom builds from scratch.
- 20-year track record in a volatile industry
- Boutique size (15 people) enables personalized service
- Strong local market penetration (69% traffic concentration)
- Diverse revenue streams: web design, app dev, SEO/SEM
The 'Developing Great Things Together®' slogan isn't just marketing fluff—it reflects a collaborative approach that likely drives their 20-year client retention. Unlike agencies that treat clients as ticket numbers, Lanex's small team size suggests deep, iterative partnerships. Their 36% direct traffic indicates strong brand recall; clients know exactly where to go when they need digital work done.
The Anti-Startup Success Story
Lanex proves that in a world obsessed with scale, there's immense value in being the best at something small and specific. For founders and investors, they represent a masterclass in sustainable business building—profitable, resilient, and deeply embedded in their community.
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Wisconsin Web Design, App Development, SEO/SEM since 1999 - Lanex
Do you need a compelling website or web app? Would a new online tool or eCommerce site grow your business? We have been building award winning solutions for 20 years
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About lanex.com
Do you need a compelling website or web app? Would a new online tool or eCommerce site grow your business? We have been building award winning solutions for 20 years
Company Overview
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Technology Stack
lanex.com uses 27 technologies across their website including Font Awesome, Adobe Fonts, reCAPTCHA, Laravel, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
reCAPTCHA
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, Webflow, WordPress
CDN
cdnjs, unpkg, jsDelivr
Traffic & Audience
lanex.com receives approximately 1.5K monthly visitors and ranks #11,599,779 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:00 on the site.
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