lanieri.com
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Lanieri: The Italian Tailor in a Digital World
How a 26-person team built a $3.6M made-to-measure empire online
In an era of fast fashion, Lanieri is betting on the slow, deliberate art of Italian tailoring—delivered through a digital interface. They aren't just selling suits; they are selling the heritage of Milanese craftsmanship to a global audience that clicks 'buy' instead of booking an appointment.
"Lanieri proves that high-touch luxury doesn't require a high-street storefront—it requires a high-conversion funnel."
The Traffic Paradox
With 140,000 monthly visits, Lanieri operates in a crowded digital space. Yet, their traffic is surprisingly fragmented—undefined regions claim the top spot with 34.7%. This suggests a strong, distributed international appeal rather than a localized European stronghold. The real story is in their search behavior: 54% of traffic is organic. They aren't just buying eyeballs; they are earning them through content that educates on 'spread collars' and 'shirt collar types,' capturing high-intent buyers before they even land on the product page.
The Lean Sartorial Machine
What is most impressive is not the revenue ($3.6M), but the efficiency behind it. With only 26 employees, Lanieri generates approximately $138,000 in revenue per employee. This is a lean operation that relies heavily on automation and a streamlined supply chain. They have effectively digitized the bespoke process, removing the friction of traditional tailoring while maintaining the 'Made in Italy' premium that justifies their price point.
- Tech Stack Agility: They leverage modern frameworks like Tailwind CSS and Swiper for a fluid user experience, avoiding the bloat of legacy enterprise systems.
- Content-Led Acquisition: Ranking for niche terms like 'semi spread neck shirt' allows them to capture specific customer queries that generic retailers miss.
- Social Proof: With 1,327 Trustpilot reviews, they have built a reputation engine that fuels conversion rates.
The team behind Lanieri—led by Art Director Federico Bevilacqua and Atelier Manager Ivan Villanti—has bridged the gap between the artisan's workshop and the modern e-commerce stack. By integrating technologies like PWA (Progressive Web Apps) and Priority Hints, they ensure the site feels as premium as the garments they sell. It’s a case study in how heritage industries can evolve without losing their soul.
The Verdict: A Blueprint for Niche Dominance
Lanieri isn't trying to be Amazon for suits. They are a focused, data-driven boutique that proves niche B2C can thrive globally.
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Lanieri: made-to-measure men's clothing made in Italy
Lanieri creates made-to-measure men's clothing, made in Italy with fine fabrics. Customisable suits, shirts, trousers, coats and accessories. Discover the sartorial quality of Lanieri!
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Reviews (20)
I live two hours from Rome
I live two hours from Rome, so I made an appointment at the Lanieri studio with Emmanuelle Bonofiglio for a made-to-measure suit. He assured that the experience would be a joyful one, with his welcoming and helpful personality and - being a professional, hands-on tailor - his impeccable eye. I was aware at all times that an experienced and benevolent hand was on the tiller, so to say. In about a month, Emmanuelle called me back for a fitting, and the suit fit me like a glove, surely the best-fitting garment I've ever purchased: luxurious fabric, excellent lining, beautifully crafted -- a suit for any occasion. Not inexpensive, but worth every penny.
Lanieri Top!
Con la disponibilità e la professionalità di Emanuele abbiamo creato il vestito perfetto per il mio matrimonio, sono molto soddisfatto, non solo per la qualità della consulenza e del prodotto, ma anche perché siamo riusciti a creare un abito elegante e unico. Eccellente Thanks a lot to Emanuele’s professionalism and availability, we created the perfect suit for my wedding. I’m extremely satisfied—not only with the quality of the consultation and the final product, but also because we managed to create an elegant and unique outfit. Excellent.
Gentile Simone, Grazie mille per la sua recensione. Apprezziamo moltissimo il suo feedback e siamo contenti di averla accompagnata in una giornata così speciale. Cordialmente, Team Lanieri
Great reliability
Great reliability Lanieri has done very well for my costumes. The craftmanship is remarkable, and the customer service always answers quite rapidly to any question you may have. I suggest you go to a salespoint to have your measurements taken properly, because I had to have some adjustments done to the initial ones that I had by myself. I also suggest that you place your order wayyyy before the date you will need your costume. I have been really anxious about the shipment of my shirt before my wedding. It took two months to get ready but it arrived JUST IN TIME, the day before it would have been too late. I had to buy another shirt just in case it would not arrive in time, but Lanieri had the gesture of refunding 100% of the price of the shirt, as an apology for the delay. So, if you wish to have the best experience about Lanieri, just go to their shop, and make sure to have 3 months to wait, and you will be fully satisfied.
Dear Alexandre, Thank you so much for your review. We want to apologize once again for the distress caused with the delay on the shirt's delivery, and we are happy to hear that it was delivered on time eventually. A full refund was the least we could do. We really hope to assist you again in the future to offer you a better service. Best, Lanieri Team
True Italian Style
Great fabrics, great tailoring, great customer service, great people, true Italian style.
Dear Jacopo, Thank you for taking the time to write this review and share your experience. Best, Lanieri Team
Impeccable Tailoring
Great fit, great materials, first rate Italian tailoring at a very reasonable price.
Dear Andrew, Thank you so much for taking the time to write this review and share your experience. Best, Lanieri Team
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About lanieri.com
Lanieri creates made-to-measure men's clothing, made in Italy with fine fabrics. Customisable suits, shirts, trousers, coats and accessories. Discover the sartorial quality of Lanieri!
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lanieri.com uses 28 technologies across their website including Leaflet, Google Fonts, hCaptcha, HSTS, and more.
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Leaflet
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Google Fonts
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hCaptcha, HSTS, reCAPTCHA
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Bunny CDN, jsDelivr
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Cloudflare
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Iubenda
Traffic & Audience
lanieri.com receives approximately 140.2K monthly visitors and ranks #276,029 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:02 on the site.
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