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larsonjuhl.com
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Larson Juhl: The Frame Giant That Doesn't Need a Website
A $300M B2B powerhouse thriving on legacy and direct relationships
In an era where D2C brands obsess over conversion funnels, Larson Juhl operates with an almost defiant indifference to digital polish. This $300M frame-making behemoth proves that in B2B manufacturing, a slick website is a luxury, not a necessity.
"When you're the default choice for professional framers, you don't need to win the internet—you just need to keep the lights on."
The Invisible B2B Machine
Larson Juhl isn't chasing viral moments. Their 77,800 monthly visits are dominated by 69% direct traffic—meaning framers and retailers are bookmarking the site and coming back by habit. The 28% organic search traffic comes from specific, high-intent queries like 'larson juhl moulding' (190 monthly searches) and 'bainbridge mat board color chart' (140 searches). This isn't a brand fighting for attention; it's a utility tool for professionals.
The Legacy Infrastructure
With 413 employees and a global footprint (Europe operations led by Tomas Rubacek), Larson Juhl is a traditional industrial player. The lack of detected tech stack suggests a heavily customized or legacy backend—likely a deliberate choice for stability over innovation. Their leadership team (Chris Sticher, Debbie Fraser) reflects a focus on operations and transformation rather than digital growth.
The Trustpilot score of 2.9/5 from just 2 reviews is telling. In B2B, satisfaction isn't measured in public ratings but in purchase orders and repeat business. The low score likely reflects individual consumer frustration rather than professional dissatisfaction—a nuance that matters when your customers are art galleries and frame shops, not end consumers.
- Dominates the professional framing supply chain without digital fanfare
- Relies on deep industry relationships rather than SEO optimization
- Uses a minimal web presence as a catalog, not a customer acquisition tool
- Operates with industrial efficiency in a fragmented market
The Anti-Startup Success Story
Larson Juhl proves that in B2B manufacturing, product-market fit beats digital marketing every time.
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Reviews (2)
Ordered 8 prints and one was supposed…
Ordered 8 prints and one was supposed to be framed. Well, I got the prints, BUT NO FRAME!!!!! Quality of the prints is ok; not the best. Never again. The courier company that they use isn't reliable or fast. We had to go and pick up the package from a pick-up point because of incompetency. Consider this a warning. Glad the nightmare is over.
Shocking quality product
Bought a frame from eFrame with molding supplied by Larson Juhl (silver foil, product number 640348000). The frame came with lines segmenting sections of moulding of varying shades of foil all around the frame, one could only believe it was a defective batch. After contacting Carmela Marano at customer services, she indicated that “The moulding should be clean with no sudden changes of colour and should be consistent throughout”. Yet, I just received an email forwarded by eFrame where Carmela affirms that I was given incorrect information. I can only take it to mean that the product I got (which I couldn’t possibly hang on a wall) meets the company’s standards.
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About larsonjuhl.com
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larsonjuhl.com receives approximately 77.8K monthly visitors and ranks #346,626 globally. The website has a bounce rate of 31% with visitors viewing an average of 5.8 pages per visit. Users spend an average of 4:59 on the site.
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