lashify.com
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Lashify: The $3.5M Empire Built on a DIY Beauty Revolution
How a single founder invented a category and scaled to 426K monthly visits without VC funding
While the beauty industry pushes expensive salon visits, Lashify quietly built a $3.5M empire by inventing the DIY lash extension system. They're not just selling beauty products—they're selling a rebellion against the salon chair, and 426,000 monthly visitors agree.
"They didn't just enter the lash market—they invented a new category entirely, turning DIY into a premium experience."
The Invention Strategy
Lashify didn't follow trends—they created the 'DIY lash extension' category. With 10,740 monthly searches for 'lashify' alone, they've achieved brand dominance that most beauty brands dream of. Their secret? Positioning themselves as 'The Inventors' in every headline, making their patent-protected system the only legitimate choice in a sea of copycats.
The Community Flywheel
With 50 employees and a 4.7/5 rating from 998 Trustpilot reviews, Lashify built a community-driven growth engine. Their 51% direct traffic (versus 38% organic) proves customers don't just find them—they seek them out. The Facebook group and TikTok presence create a flywheel where users become evangelists, reducing CAC and increasing lifetime value.
- Patent-protected DIY system creates defensible moat
- Direct traffic dominance (51%) indicates strong brand equity
- Community-led growth via Facebook groups and TikTok
- Premium positioning at accessible price points
What's most impressive is their tech stack—using Vite, Tailwind CSS, and modern frameworks shows they're engineering-first. The 26 technologies detected suggest a sophisticated e-commerce operation that treats product experience as seriously as their physical products. This isn't a beauty brand with a Shopify template; it's a tech company selling beauty.
The Blueprint for Category Creation
Lashify proves that in beauty, invention beats iteration. They didn't compete—they created, and now they own the narrative entirely.
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DIY Lash Extension System by Lashify® – The Inventors
Revolutionize your lashes with our award-winning DIY lash extension system. Say goodbye to mascara and hi to Lashify®
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Reviews (20)
Debbie from selffridges yesssified my…
Debbie from selffridges yesssified my lashes! Great customer service and amazing skills! Definitely coming again! Made my whole week <3
Best quality lashes!
My entire family and friends have used these lashes for 3 years and we all loooove them! Best quality!! The bond is ok... Amazon offers nice options for much cheaper tho.
Excellent Customer Support
I am new to Lashify and lash extensions. I reached out to customer support for some issues I had and the agent was patient and knowledgeable and helped me with the selection of another type of gossamer. I feel confident with all the types of gossamers available I will find the one that fits my coloring, lifestyle and desired appearance.
Invest in joy!!
The community is what makes Lashify what it really is. The amazing customer service, helpful guides and tutorials and the supportive/positive online Facebook community just compliments the beautiful products. Yes, they are more pricey than other brands but it’s truly an investment in joy! Lashify is exceptional. As is their team and CEO. I wish they were hiring near me, I would love to work for this company- which is really the ultimate positive review!
I had a question about my monthly…
I had a question about my monthly subscription box on Saturday morning thinking I would receive a response Monday. Nope, Kortney with concierge answered my question in minutes and fixed my issue. Lashify truly has the best customer service in a business. So many businesses can learn a thing or two from them.
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About lashify.com
Revolutionize your lashes with our award-winning DIY lash extension system. Say goodbye to mascara and hi to Lashify®
Company Overview
lashify.com Social Media
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Technology Stack
lashify.com uses 26 technologies across their website including UserWay, Font Awesome, hCaptcha, HSTS, and more.
Accessibility
UserWay
Fonts
Font Awesome
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Customer Support
Zendesk
Traffic & Audience
lashify.com receives approximately 426.7K monthly visitors and ranks #110,083 globally. The website has a bounce rate of 48% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 1:51 on the site.
The majority of lashify.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about lashify.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lashify.com directly at https://lashify.com.