laticrete.com
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Laticrete: The B2B Giant You've Never Heard Of
A $319M revenue, 139k monthly visit powerhouse in heavy industry
While SaaS founders obsess over CAC and ARR, Laticrete quietly generates $319M annually selling cement and waterproofing systems. Their digital footprint reveals a masterclass in industrial B2B dominance.
"They don't sell software—they sell the physical infrastructure that runs the world, and their website converts better than most Series B startups."
The Calculator Moat
Their top organic keywords aren't brand terms—they're utility tools. 'Laticrete grout calculator' (170 searches) and 'coverage calculator' (30 searches) create a sticky entry point. This isn't SEO gaming; it's product-led growth for a 70-year-old company. They solve the math problem contractors face on job sites, capturing intent at the moment of need.
Trust Through Transparency
With a dedicated 'Customer Bill of Rights' page and structured support training, Laticrete treats trust as a product feature. Their social presence (Facebook, LinkedIn, Instagram, YouTube) isn't for brand vanity—it's a multi-channel proof-of-work engine showing real applications in the wild. The Europe-specific LinkedIn and Facebook suggest a deliberate regional strategy, not a one-size-fits-all approach.
The tech stack is pragmatic: jQuery and Bootstrap for stability, Tailwind and DaisyUI for modern UI components, Microsoft Ads and DoubleClick for attribution. This isn't a startup chasing the latest framework—it's an enterprise optimizing for reliability and conversion over developer ego.
- Traffic composition: 64% organic, 30% direct—indicates strong brand recall and SEO moat
- Top keyword 'laticrete' (2,260 monthly volume) shows high brand awareness in a niche industry
- Specialized long-tail terms like 'laticrete 9583 pool waterproofing' reveal deep product catalog complexity
- Regional VP and Europe-specific social profiles indicate global expansion strategy
The Unsexy Billion-Dollar Playbook
Build tools, not hype. Solve real problems. Own the infrastructure. Laticrete proves that boring B2B beats flashy B2C in revenue and resilience.
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About laticrete.com
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Technology Stack
laticrete.com uses 14 technologies across their website including Font Awesome, jsDelivr, CookieYes, and more.
Fonts
Font Awesome
CDN
jsDelivr
Privacy & Consent
CookieYes
Advertising
DoubleClick Floodlight, Microsoft Ads
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Calendly
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Traffic & Audience
laticrete.com receives approximately 139.0K monthly visitors and ranks #277,904 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:40 on the site.
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