leadersinsport.com
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The Sport Business Network
Connecting elite influencers with high-value intelligence and events
In a fragmented sports industry, Leaders in Sport has built a fortress around the C-suite. They don't just cover sports business; they own the room where the multi-million dollar deals happen.
"High revenue, low web traffic: The classic profile of a B2B network that monetizes relationships, not clicks."
The Exclusivity Paradox
Leaders in Sport operates on a 'velvet rope' model. With only 27k monthly visits, they aren't chasing viral content. Instead, they monetize access. Their $21.4M revenue on a relatively lean headcount of 134 suggests high-margin ticket sales and premium memberships. They sell connection, not just information.
Traffic Anomalies & SEO
The traffic data reveals a fascinating split: 45% is direct traffic, indicating a loyal, returning professional base. However, their top organic keywords are a mixed bag. While 'Leaders in Sport' captures branded intent, terms like 'Matt Kalish' (36k volume) suggest they rank for specific executives, perhaps piggybacking on individual fame rather than broad industry topics.
The leadership team is lean and stable. Founder James Worrall sits at the helm, supported by Co-Founder Simon Lau and functional heads in Sales and Finance. This isn't a VC-fueled rocket ship; it's a bootstrapped-style enterprise that has matured into a staple of the sports business ecosystem. Their tech stack is functional but not bleeding edge—jQuery, Bootstrap, and Tailwind CSS power the site, focusing resources on the event experience rather than the digital product.
- Monetization Model: High-touch events, community access, and intelligence reports.
- Audience Profile: Decision-makers (C-Suite, VPs) rather than general fans.
- Global Reach: Events span London and New York, targeting the transatlantic sports business corridor.
The Ultimate B2B Playbook
Leaders in Sport proves that in niche industries, depth of relationship beats breadth of audience every time.
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Leaders
We connect the most influential people in sport to the most powerful ideas. Through a series of global events, topic-led communities, and cutting edge intelligence.
Homepage - Leaders
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About leadersinsport.com
We connect the most influential people in sport to the most powerful ideas. Through a series of global events, topic-led communities, and cutting edge intelligence.
Company Overview
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Technology Stack
leadersinsport.com uses 24 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
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PHP
CMS
WordPress
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Cloudflare
Privacy & Consent
Osano
Traffic & Audience
leadersinsport.com receives approximately 27.2K monthly visitors and ranks #1,045,093 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:40 on the site.
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