9:41
leadinfo.com
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leadinfo.com

25 technologies
VerifiedGrowingVisit280.1K/mo$10M7225 Tech17 Leads
Deep Dive

Leadinfo: The Silent Giant of B2B Visitor Tracking

How a Dutch startup quietly captured 832K backlinks and $10M revenue by knowing who's on your site

While most marketing tech stacks scream for attention, Leadinfo operates in the shadows—literally. This Dutch-born platform doesn't just track website visitors; it unmaskes the companies behind anonymous traffic, turning invisible clicks into qualified sales pipelines. With 72 employees and $10.4M in revenue, they've built a quiet empire on the premise that knowing who visited is more valuable than how many visited.

$10.4M
annual revenue
72
employees
832K
backlinks
280K
monthly visits

"They're not selling visitor analytics—they're selling the moment a sales rep can finally say, 'I know exactly who you are.'"

The Anonymous Traffic Problem

B2B marketing suffers from a brutal disconnect: 98% of website visitors never fill out a form. Leadinfo's core insight was flipping this equation—instead of waiting for leads to self-identify, they identify the companies behind the IP addresses in real-time. Their 28% organic search traffic suggests they've mastered the SEO game around 'website traffic checker,' but the real magic happens in their 66% direct traffic. These aren't just visitors; these are sales teams returning daily, addicted to the clarity Leadinfo provides.

The Backlink Moat

With 832,104 backlinks, Leadinfo has built an SEO fortress that competitors can't easily replicate. While their organic keywords remain undisclosed, their ranking (#126,012 globally) and 28% organic traffic share reveal a content strategy that prioritizes depth over breadth. They're not chasing every keyword—they're owning the 'website visitor identification' niche so thoroughly that even Zapier (836K monthly searches) appears in their top keyword list, suggesting deep integration marketing.

The company's tech stack tells a story of pragmatic modernity. They use jQuery alongside Tailwind CSS and Bootstrap—a hybrid approach that prioritizes stability over bleeding-edge frameworks. The presence of PWA (Progressive Web App) support and Priority Hints indicates they're optimizing for performance, while Lazy Loading suggests a focus on user experience. This isn't a startup chasing tech trends; it's a product team building for reliability.

  • The 66% direct traffic rate is unusually high—suggesting strong brand recall and daily active users
  • Their Trustpilot rating of 3.2/5 with only 2 reviews indicates either a small review base or a product that prioritizes enterprise over consumer feedback
  • The 'undefined' top countries suggest either data collection issues or a truly global, decentralized user base
  • Their keyword strategy reveals they compete directly with Clearbit (38K monthly searches) while targeting broader 'website traffic checker' terms (264K monthly searches)
No public funding rounds
Profitable with $10.4M revenue
Limited social media presence
Strong organic backlink profile
Low review volume on consumer platforms
High direct traffic suggesting product stickiness

The Quiet Unicorn

Leadinfo proves that B2B SaaS doesn't need hype to build an empire—just relentless focus on a single, painful problem.

What tech stack does Leadinfo use?

34 detected
Accessibility1
Programming Languages1
Caching1
CDN1
Privacy & Consent1
Marketing Automation1
Advertising1
Scheduling1
Analytics & Marketing2
UI Libraries1
JavaScript Libraries4
Tracking & Analytics9
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
M
Microsoft Ads (Bing)
G
Google APIs
G
Google Static
G
Google AdSense
G
Google Tag Manager
T
Tracking Service

How much traffic does Leadinfo get?

Traffic & Engagement

370.4K
Monthly Visits
-17.5%
4.8
Pages/Visit
12:53
Avg. Duration
48%
Bounce Rate
Monthly Traffic Trend-41%
629.5K
Oct 2025
Oct
449.0K
Nov 2025
Nov
370.4K
Dec 2025
Dec

Rankings

#110,849
Global Rank
#3,559
Netherlands Rank
Advertising and Marketing
Category

Backlinks & Authority

832.1K
Backlinks
4.6K
Ref. Domains
42
Authority Score
Low
Penalty Risk
Backlinks Trend+14%
727.9K
Jul 2025
Jul
813.5K
Aug 2025
Aug
820.2K
Sep 2025
Sep
821.3K
Oct 2025
Oct
824.2K
Nov 2025
Nov
832.1K
Dec 2025
Dec

Search Traffic

Organic
15.1K
Paid
3.6K

Top Organic Keywords

#1leadinfo
6,600 vol66.3%
#1lead info
260 vol2.6%
#1leadinfo webhook
260 vol2.6%
#2zapier
12,100 vol1.5%
#1leadinfo login
140 vol1.4%

Where is Leadinfo's audience located?

🇳🇱Netherlands53.3%
🇩🇪Germany20.5%
🇧🇪Belgium11.1%
🇩🇰Denmark4.9%
🇬🇧United Kingdom2.1%

Device Distribution

Desktop98.4%
Mobile1.6%

What keywords does Leadinfo rank for?

5 keywords
1leadinfo10.6K vol$6.17
2website traffic checker264.8K vol$1.63
3lead info720 vol$1.54
4zapier836.4K vol$3.49
5clearbit38.5K vol$13.76

How is Leadinfo's SEO?

Open Graph Image

OG Image preview
og:image

https://www.leadinfo.com/wp-content/uploads/2024/01/Meta-OG-2-2-1024x538.png

Meta Tags

title49 chars

Leadinfo - Know which company visits your website

description149 chars

Grow your sales funnel and generate better leads. Start identifying B2B website visitors and reach out to them within Leadinfo's all-in-one platform.

languageEN-GB

H1 Tags

h1Know which company visits your website

Schema Types

Unknown

Who works at Leadinfo?

Loading leads...

What do customers think of Leadinfo?

Leadinfo

Leadinfo

3.2
2 reviews

Categories

Online Marketing Agency#undefinedInternet Marketing Service#undefinedSEO Service#undefinedMarketing Agency#undefinedAdvertising Agency#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
3/25/2019

Contact Information

Address:
NL

Reviews (2)

Filter by rating:
maria
7/9/2025
🇩🇪 Germany5 reviewsOrganicUnverified
Experience date: 5/21/2025
My experience was as a job applicant

My experience was as a job applicant. Leadinfo's representatives were polite, transparent, and open to answering my questions. As a company, it is credible and takes care of candidates and the recruitment process. Overall, I can recommend applying.

Erkut TULUNAY
11/4/2025
🇹🇷 Turkey1 reviewsOrganicUnverified
Experience date: 11/4/2025
The company that called me every day…

The company that called me every day until an agreement was made completely stopped communicating when I tried to cancel my membership. They continued to withdraw money from my account for months, even though I had been trying to cancel my account.

Frequently Asked Questions about Leadinfo

What is Leadinfo's Revenue?
Leadinfo generates approximately $10M in annual revenue. With 72 employees, that's $144,000 per employee.
What does Leadinfo do?
Grow your sales funnel and generate better leads. Start identifying B2B website visitors and reach out to them within Leadinfo's all-in-one platform.
How fast is Leadinfo growing?
Leadinfo has declined by 17.5% in the last 6 months according to traffic data. employee count has changed by 36% year over year.
How do people interact with Leadinfo?
When visiting Leadinfo, visitors view an average of 4.8 pages per visit, and spend around 12:53 on the site, and the bounce rate is 47.6%.
How do people find Leadinfo?
351.8K people (95%) visit Leadinfo directly. 15.1K (4%) find them through organic search. 3.6K (1%) come through paid advertising.
Who uses Leadinfo?
Leadinfo's top market is Netherlands with 197.3K visitors (53.3%). Germany is 2nd with 75.8K (20.5%). Belgium is 3rd with 40.9K (11.1%).
What technologies does Leadinfo use?
Leadinfo uses 25 technologies across their website including Accessibility, Fonts, Programming Languages. Key technologies include AccessiBe, Font Awesome, Google Fonts, PHP.
Who are Leadinfo's competitors?
Leadinfo's main competitors include Anyone.com, Blue Harvest, Nedamco Africa, Cloud Innovations, Aydi. These companies operate in similar markets and compete for the same customer base.
What do customers think of Leadinfo?
Leadinfo has a Trustpilot score of 3.2 out of 5 (3 stars) based on 2 customer reviews.

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About leadinfo.com

Grow your sales funnel and generate better leads. Start identifying B2B website visitors and reach out to them within Leadinfo's all-in-one platform.

Company Overview

leadinfo.com
Website
business_and_consumer_services
Industry
#126,012
Global Rank
280.1K
Monthly Visitors
25
Technologies
17+
Employees

Contact leadinfo.com

Technology Stack

leadinfo.com uses 25 technologies across their website including AccessiBe, Font Awesome, Google Fonts, PHP, and more.

Accessibility

AccessiBe

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

Caching

Varnish

CDN

unpkg

Traffic & Audience

280.1K
Monthly Visits
36%
Bounce Rate
6.9
Pages/Visit
4:42
Avg. Duration

leadinfo.com receives approximately 280.1K monthly visitors and ranks #126,012 globally. The website has a bounce rate of 36% with visitors viewing an average of 6.9 pages per visit. Users spend an average of 4:42 on the site.

The majority of leadinfo.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is leadinfo.com?
Grow your sales funnel and generate better leads. Start identifying B2B website visitors and reach out to them within Leadinfo's all-in-one platform.
How much does leadinfo.com cost?
You can view leadinfo.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does leadinfo.com use?
leadinfo.com uses 25 technologies including AccessiBe, Font Awesome, Google Fonts, and 19 more. View the full tech stack analysis above.
How do I contact leadinfo.com?
You can contact leadinfo.com through their contact page.
Is leadinfo.com hiring?
Check leadinfo.com's careers page for current job openings and opportunities. The company has 17+ known employees.
How popular is leadinfo.com?
leadinfo.com receives approximately 280.1K monthly visitors and ranks #126,012 globally. Traffic is growing by 18.0% month-over-month.

Related Searches

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This page provides publicly available information about leadinfo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit leadinfo.com directly at https://leadinfo.com.