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Leadinfo: The Silent Giant of B2B Visitor Tracking
How a Dutch startup quietly captured 832K backlinks and $10M revenue by knowing who's on your site
While most marketing tech stacks scream for attention, Leadinfo operates in the shadows—literally. This Dutch-born platform doesn't just track website visitors; it unmaskes the companies behind anonymous traffic, turning invisible clicks into qualified sales pipelines. With 72 employees and $10.4M in revenue, they've built a quiet empire on the premise that knowing who visited is more valuable than how many visited.
"They're not selling visitor analytics—they're selling the moment a sales rep can finally say, 'I know exactly who you are.'"
The Anonymous Traffic Problem
B2B marketing suffers from a brutal disconnect: 98% of website visitors never fill out a form. Leadinfo's core insight was flipping this equation—instead of waiting for leads to self-identify, they identify the companies behind the IP addresses in real-time. Their 28% organic search traffic suggests they've mastered the SEO game around 'website traffic checker,' but the real magic happens in their 66% direct traffic. These aren't just visitors; these are sales teams returning daily, addicted to the clarity Leadinfo provides.
The Backlink Moat
With 832,104 backlinks, Leadinfo has built an SEO fortress that competitors can't easily replicate. While their organic keywords remain undisclosed, their ranking (#126,012 globally) and 28% organic traffic share reveal a content strategy that prioritizes depth over breadth. They're not chasing every keyword—they're owning the 'website visitor identification' niche so thoroughly that even Zapier (836K monthly searches) appears in their top keyword list, suggesting deep integration marketing.
The company's tech stack tells a story of pragmatic modernity. They use jQuery alongside Tailwind CSS and Bootstrap—a hybrid approach that prioritizes stability over bleeding-edge frameworks. The presence of PWA (Progressive Web App) support and Priority Hints indicates they're optimizing for performance, while Lazy Loading suggests a focus on user experience. This isn't a startup chasing tech trends; it's a product team building for reliability.
- The 66% direct traffic rate is unusually high—suggesting strong brand recall and daily active users
- Their Trustpilot rating of 3.2/5 with only 2 reviews indicates either a small review base or a product that prioritizes enterprise over consumer feedback
- The 'undefined' top countries suggest either data collection issues or a truly global, decentralized user base
- Their keyword strategy reveals they compete directly with Clearbit (38K monthly searches) while targeting broader 'website traffic checker' terms (264K monthly searches)
The Quiet Unicorn
Leadinfo proves that B2B SaaS doesn't need hype to build an empire—just relentless focus on a single, painful problem.
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Rankings
Backlinks & Authority
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Top Organic Keywords
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5 keywordsHow is Leadinfo's SEO?
Open Graph Image

https://www.leadinfo.com/wp-content/uploads/2024/01/Meta-OG-2-2-1024x538.png
Meta Tags
Leadinfo - Know which company visits your website
Grow your sales funnel and generate better leads. Start identifying B2B website visitors and reach out to them within Leadinfo's all-in-one platform.
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Leadinfo
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Reviews (2)
My experience was as a job applicant
My experience was as a job applicant. Leadinfo's representatives were polite, transparent, and open to answering my questions. As a company, it is credible and takes care of candidates and the recruitment process. Overall, I can recommend applying.
The company that called me every day…
The company that called me every day until an agreement was made completely stopped communicating when I tried to cancel my membership. They continued to withdraw money from my account for months, even though I had been trying to cancel my account.
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About leadinfo.com
Grow your sales funnel and generate better leads. Start identifying B2B website visitors and reach out to them within Leadinfo's all-in-one platform.
Company Overview
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Technology Stack
leadinfo.com uses 25 technologies across their website including AccessiBe, Font Awesome, Google Fonts, PHP, and more.
Accessibility
AccessiBe
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Caching
Varnish
CDN
unpkg
Traffic & Audience
leadinfo.com receives approximately 280.1K monthly visitors and ranks #126,012 globally. The website has a bounce rate of 36% with visitors viewing an average of 6.9 pages per visit. Users spend an average of 4:42 on the site.
The majority of leadinfo.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about leadinfo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit leadinfo.com directly at https://leadinfo.com.