learning.com
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Learning.com: The Unsung Digital Literacy Powerhouse
How 392K monthly visitors and 69% direct traffic reveal a hidden K-12 giant
While EdTech startups chase viral growth, Learning.com quietly commands a $38M revenue engine with 69% direct traffic—a testament to sticky, institutional adoption. This isn't a consumer app; it's the digital infrastructure for millions of students.
"69% direct traffic is the holy grail of B2B EdTech—it means teachers aren't searching; they're returning to a daily workflow tool."
The Teacher Moat
Learning.com's traffic profile reveals a deep institutional lock-in. With only 22% organic search, their growth isn't driven by SEO hacks but by district-wide contracts. This is classic enterprise sales: sticky, high-touch, and incredibly defensible. The 69% direct traffic is a teacher's bookmark, not a parent's Google search.
The Revenue Engine
At $38M in revenue with just 211 employees, Learning.com operates at ~$181K revenue per employee—a strong metric for a B2B EdTech play. Their funding remains undisclosed (N/A), suggesting profitability or bootstrapped roots. This isn't a VC-burning startup; it's a mature, cash-flowing business quietly dominating the digital literacy curriculum space.
The keyword data reveals a fascinating dichotomy. Top queries like 'learning' (62K volume) and 'lesson-learn.com' (17K) suggest broad brand ambiguity, yet their direct traffic dominance proves they've transcended the noise. They're not competing for generic terms; they're the destination.
- Dominant direct traffic (69%) signals deep institutional adoption
- Profitable business model with $38M revenue and 211 employees
- Tech stack is modern but pragmatic (Tailwind, Bootstrap, jQuery)
- CEO Lisa Omasta leads a stable, experienced leadership team
The Quiet Giant Wins
While EdTech darlings chase headlines, Learning.com builds the foundational digital literacy infrastructure for millions of students—and gets paid for it.
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Learning.com | Preparing K-12 Students with Future-Ready Digital Skills
Explore Learning.com's digital literacy & coding curriculum for K-12 students. Learn more, try EasyTech for free, or talk to a specialist today.
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About learning.com
Explore Learning.com's digital literacy & coding curriculum for K-12 students. Learn more, try EasyTech for free, or talk to a specialist today.
Company Overview
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Technology Stack
learning.com uses 27 technologies across their website including Font Awesome, Google Fonts, Algolia, PHP, and more.
Fonts
Font Awesome, Google Fonts
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Algolia
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PHP
CMS
WordPress
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront
Traffic & Audience
learning.com receives approximately 392.3K monthly visitors and ranks #53,076 globally. The website has a bounce rate of 16% with visitors viewing an average of 23.0 pages per visit. Users spend an average of 22:23 on the site.
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This page provides publicly available information about learning.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit learning.com directly at https://learning.com.