9:41
legalzoom.com
Screenshot of legalzoom.com
legalzoom.com favicon

legalzoom.com

18 technologies
VerifiedGrowingVisit2.1M/mo$555M1.6K18 Tech25 Leads
Deep Dive

LegalZoom: The $555M Legal Tech Giant

How a 20-year-old startup scaled law online and captured 2M+ monthly visitors

LegalZoom didn't just digitize legal forms—they built a $555M revenue engine that makes law accessible to anyone with a credit card. In a world where legal advice costs $300/hour, they're charging $99 for a trademark application and scaling faster than most law firms could imagine.

$555.2M
Annual Revenue
2.1M
Monthly Visits
1,560
Employees
4.6/5
Trustpilot Score

"LegalZoom isn't competing with lawyers—they're competing with the inefficiency of the entire legal system."

The Founder-First Strategy

With 51% direct traffic, LegalZoom has built a brand that founders return to repeatedly. They're not just a one-off service—they're the default legal partner for small businesses. The data shows 23,610 monthly searches for 'legalzoom login' alone, proving their sticky, recurring relationship with customers who need ongoing compliance support.

The SEO Moat That Actually Matters

While competitors fight for generic 'legal help' terms, LegalZoom owns their brand with 54,940 monthly searches for 'legalzoom' alone. Their 392,743 backlinks create a fortress that's nearly impossible to replicate. But here's the kicker: 43% organic traffic means they're still vulnerable to search algorithm shifts—a risk for a company this size.

What makes LegalZoom dangerous is their hybrid model. They're not a law firm (avoiding bar association regulations), but they're not just a tech platform either—they employ 1,560 people including lawyers, paralegals, and compliance experts. This creates a defensible moat: pure tech players lack legal expertise, while traditional firms can't scale tech this efficiently.

  • Their $811M funding history shows investors believe in the 'legal-as-a-service' model
  • Top keywords reveal a 4.6% typo rate ('leagal zoon')—proving brand dominance when people can't even spell it right
  • The UK focus in their page title suggests international expansion, but 90.5% traffic remains 'undefined' (likely US), showing untapped global potential
Doesn't handle complex litigation or courtroom representation
Makes legal services 10x cheaper and 100x faster for routine matters
Limited to document prep and business formation (not full-service law)
Scales compliance across all 50 states without local law firm overhead
Faces regulatory risks as legal tech boundaries blur
Builds a data moat—100K+ LLC formations give them insights no traditional firm has

The Bottom Line for Founders & Investors

LegalZoom proves that in legal tech, trust beats technology. Their 27,040 Trustpilot reviews aren't about perfect UX—they're about making law feel safe for people who fear it.

What tech stack does Legalzoom use?

20 detected
Security1
Privacy & Consent1
A/B Testing1
Tag Managers1
Analytics & Marketing1
Web Standards2
UI Libraries2
Frontend Frameworks2
Tracking & Analytics2
G
Google Analytics
S
Segment

How much traffic does Legalzoom get?

Traffic & Engagement

2.0M
Monthly Visits
+12.7%
4.1
Pages/Visit
7:46
Avg. Duration
50%
Bounce Rate
Monthly Traffic Trend-27%
2.7M
Oct 2025
Oct
1.7M
Nov 2025
Nov
2.0M
Dec 2025
Dec

Rankings

#27,558
Global Rank
#6,391
United States Rank

Backlinks & Authority

392.7K
Backlinks
36.5K
Ref. Domains
63
Authority Score
Low
Penalty Risk
Backlinks Trend+16%
338.7K
Jul 2025
Jul
339.4K
Aug 2025
Aug
342.0K
Sep 2025
Sep
349.0K
Oct 2025
Oct
371.0K
Nov 2025
Nov
392.7K
Dec 2025
Dec

Search Traffic

Organic
1.4M
Paid
250.9K

Top Organic Keywords

#1legal zoom
135,000 vol8.6%
#1legalzoom
74,000 vol4.7%
#8intellectual property
2,240,000 vol2.3%
#1legalzoom login
18,100 vol1.1%
#2llc
165,000 vol1.1%

Where is Legalzoom's audience located?

🇺🇸United States92.9%
🇮🇳India1.8%
🇬🇧United Kingdom0.8%
🇨🇦Canada0.4%
🇩🇪Germany0.2%

Device Distribution

Desktop52.0%
Mobile48.0%

What keywords does Legalzoom rank for?

5 keywords
1legalzoom54.9K vol$15.97
2legal zoom48.8K vol$15.15
3legalzoom login23.6K vol$0.96
4leagal zoon4.6K vol$15.24
5legal zoom login4.9K vol$1.22

How is Legalzoom's SEO?

Open Graph Image

OG Image preview
og:image

https://www.legalzoom.com/resources/img/lzr/global/legalzoom-20-og.png

Meta Tags

title96 chars

Start a Business, Protect Your Family: LLC Wills Trademark Incorporate & More Online | LegalZoom

description151 chars

Get expert legal services in United Kingdom with LegalZoom. From business formation to legal documents, we make law simple and accessible. Start today!

languageEN

H1 Tags

h1.builder-322fe2798737489f8bc18373b53ac051 { pointer-events: auto; display: flex; } U.S. Legal Help in United Kingdom

What is Legalzoom's revenue?

$555M
Annual Revenue
1,560
9%
Employees
$356K
Revenue/Employee
$811M
Total Funding
$3.0B
Valuation
Glendale, United States
Headquarters

Who works at Legalzoom?

Loading leads...

What do customers think of Legalzoom?

LegalZoom

LegalZoom

4.6
27,040 reviews
✓ Claimed

Categories

Legal Services#29Business Administration Service#9Business to Business Service#133Estate Planning Attorney#4Intellectual Property Registry#3

Activity & Engagement

Reply Rate
99.72727272727273%
Avg. Reply Time
1.0 days
Claimed Date
1/4/2018

Contact Information

Address:
954 Villa St
Mountain View, US

Reviews (20)

Filter by rating:
Rita
1/20/2026
🇺🇸 United States1 reviewsInvitationApiVerified
Experience date: 1/16/2026
Jerome and his team were amazing!

Jerome and his team were amazing!! He was friendly and professional. Him and his team were able to fix my issue quickly, and with no hassle. I truly appreciate that. Thank you for your help!

Garry Keizer
1/20/2026
🇺🇸 United States3 reviewsInvitationApiVerified
Experience date: 1/19/2026
Agent Help

Both Agents I spoke with, were very helpful and understanding of my issue. It was resolved by the second agent very quickly.

Elizabeth Boncore
1/20/2026
🇺🇸 United States1 reviewsInvitationApiVerified
Experience date: 1/19/2026
I was very overwhelmed as I am starting…

I was very overwhelmed as I am starting a new small business. I needed paperwork from the state and Vincent Morante was so patient and helpful. In a couple of minutes, he calmly walked me through my needs.

Linda
1/20/2026
🇺🇸 United States1 reviewsInvitationLinkApiVerified
Experience date: 1/19/2026
great instructions,easy to follow,,two…

great instructions,easy to follow,,two thumbs up

SM Sewell
1/20/2026
🇺🇸 United States1 reviewsInvitationApiVerified
Experience date: 1/19/2026
Great experience

Great experience

Frequently Asked Questions about Legalzoom

What is Legalzoom's Revenue?
Legalzoom generates approximately $555M in annual revenue. With 1,560 employees, that's $355,885 per employee. The company has raised $811M in total funding.
What does Legalzoom do?
Get expert legal services in United Kingdom with LegalZoom. From business formation to legal documents, we make law simple and accessible. Start today!
How fast is Legalzoom growing?
Legalzoom has grown by 12.7% in the last 6 months according to traffic data. employee count has changed by 9% year over year.
How do people interact with Legalzoom?
When visiting Legalzoom, visitors view an average of 4.1 pages per visit, and spend around 7:46 on the site, and the bounce rate is 49.9%.
How do people find Legalzoom?
272.7K people (14%) visit Legalzoom directly. 1.4M (73%) find them through organic search. 250.9K (13%) come through paid advertising.
Who uses Legalzoom?
Legalzoom's top market is United States with 1.8M visitors (92.9%). India is 2nd with 35.5K (1.8%). United Kingdom is 3rd with 16.1K (0.8%).
What technologies does Legalzoom use?
Legalzoom uses 18 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Google Fonts, HSTS, Amazon Web Services, AWS CloudFront.
Who are Legalzoom's competitors?
Legalzoom's main competitors include LegalShield Official. These companies operate in similar markets and compete for the same customer base.
What do customers think of Legalzoom?
Legalzoom has a Trustpilot score of 4.6 out of 5 (4 stars) based on 27,040 customer reviews.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Legalzoom?

What are Legalzoom's key pages?

Export legalzoom.com Data

Download the complete tech stack, analytics, leads, and company data for legalzoom.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About legalzoom.com

Get expert legal services in United Kingdom with LegalZoom. From business formation to legal documents, we make law simple and accessible. Start today!

Company Overview

legalzoom.com
Website
law_and_government
Industry
#21,618
Global Rank
2.1M
Monthly Visitors
18
Technologies
25+
Employees

Contact legalzoom.com

Technology Stack

legalzoom.com uses 18 technologies across their website including Google Fonts, HSTS, Amazon Web Services, AWS CloudFront, and more.

Fonts

Google Fonts

Security

HSTS

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Privacy & Consent

OneTrust

A/B Testing

Optimizely

Tag Managers

Tealium

Traffic & Audience

2.1M
Monthly Visits
50%
Bounce Rate
4.8
Pages/Visit
3:05
Avg. Duration

legalzoom.com receives approximately 2.1M monthly visitors and ranks #21,618 globally. The website has a bounce rate of 50% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 3:05 on the site.

The majority of legalzoom.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is legalzoom.com?
Get expert legal services in United Kingdom with LegalZoom. From business formation to legal documents, we make law simple and accessible. Start today!
What technologies does legalzoom.com use?
legalzoom.com uses 18 technologies including Google Fonts, HSTS, and 12 more. View the full tech stack analysis above.
How do I contact legalzoom.com?
You can contact legalzoom.com via email at [email protected] or through their contact page.
What are legalzoom.com's social media accounts?
legalzoom.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is legalzoom.com hiring?
Check legalzoom.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is legalzoom.com?
legalzoom.com receives approximately 2.1M monthly visitors and ranks #21,618 globally. Traffic is growing by 8.2% month-over-month.

Related Searches

legalzoom.com pricinglegalzoom.com reviewslegalzoom.com alternativeslegalzoom.com loginlegalzoom.com careerswhat is legalzoom.comlegalzoom.com tech stacklegalzoom.com contactlegalzoom.com vs competitorslegalzoom.com featureshow to use legalzoom.comlegalzoom.com integrations

This page provides publicly available information about legalzoom.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit legalzoom.com directly at https://legalzoom.com.