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Lemma: The DOOH Data Playbook
How a 214-person company is turning outdoor ads into a measurable, programmatic powerhouse.
In the murky world of advertising, one company is betting that the biggest screens outside your home can deliver data as precise as a smartphone. Lemma isn't just selling ad space; they are selling the elimination of the 'shot in the dark'—transforming billboards into a programmatic, full-funnel machine.
"Running DOOH ads without data is like taking a shot in the dark. Lemma provides the night vision."
The Growth Trajectory
Lemma is scaling aggressively in a fragmented industry. With a focus on 'Integral'—their full-funnel solution—they are bridging the gap between brand awareness and performance. Their traffic, while modest at 12.8K monthly visits, is highly intent-driven, with direct traffic accounting for 35%, indicating strong brand recall and repeat usage among advertisers.
The Leadership & Vision
Led by heavy hitters like Rajeev Dhal (Global CRO) and Jagdish Narigara (VP Product), Lemma is structurally built for enterprise scale. They aren't a startup guessing at product-market fit; they are a mature operation with a defined stack—using Tailwind CSS for speed and PWA capabilities—signaling a focus on performance and accessibility for their partners.
The adtech landscape is dominated by giants like Taboola and Outbrain, keywords for which Lemma ranks. However, Lemma differentiates by dominating the 'Outdoor' niche. They aren't trying to be everything to everyone; they are the specialists in Digital Out of Home (DOOH), leveraging programmatic buying to make physical screens as trackable as digital banners.
- Full-Funnel Capability: Moving beyond just awareness to measurable outcomes.
- Programmatic DOOH: Automating the buying of large-format ads with real-time data.
- Global Reach: A team of 214 supporting brands worldwide with localized strategies.
The Verdict: A Niche Titan
Lemma proves that in a world of noise, owning a specific, high-impact vertical like DOOH is the path to sustainable revenue without the need for splashy funding headlines.
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Maximize ROI, Impact, Visibility, Reach, Intent using Programmatic Digital Out Of Home We assist brands in reaching their target audience through large ad formats. We assist brands in reaching their target audience through large ad formats. GET STARTED GET STARTED ADVERTISERS Running DOOH ads without data is like taking a shot in the dark Our […]
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About lemmatechnologies.com
Maximize ROI, Impact, Visibility, Reach, Intent using Programmatic Digital Out Of Home We assist brands in reaching their target audience through large ad formats. We assist brands in reaching their target audience through large ad formats. GET STARTED GET STARTED ADVERTISERS Running DOOH ads without data is like taking a shot in the dark Our […]
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lemmatechnologies.com uses 23 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
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lemmatechnologies.com receives approximately 12.8K monthly visitors and ranks #2,041,762 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:03 on the site.
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