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LendingCrowd: The SME Lender That Avoided the VC Trap
A profitable UK fintech proving sustainable growth beats the 'blitzscale' mentality
While most fintechs chase hypergrowth via VC funding, LendingCrowd has built a sustainable engine by funding British SMEs through a different model. They've cracked the code on profitability without the 'growth at all costs' mantra.
"They're not chasing unicorn status; they're building a profitable lending machine that actually serves British SMEs."
The Profitability Paradox
LendingCrowd operates in the shadow of bigger fintech players like Funding Circle, yet their $6.1M revenue with just 52 employees suggests a lean, efficient operation. While competitors burned through VC cash chasing market share, LendingCrowd's 62% direct traffic indicates a loyal, returning customer base—precisely the metric that matters for sustainable lending businesses.
The 'Umega' Mystery
The data reveals an intriguing keyword: 'umega' with 750 monthly searches. This likely refers to Umega Loans, their sister company. This dual-brand strategy—LendingCrowd for direct SME lending and Umega for specialized finance—shows sophisticated market segmentation. They're not just one lender; they're a lending ecosystem.
The technical stack tells a story of pragmatic choices. Using jQuery alongside modern Tailwind CSS suggests a team that values stability over bleeding-edge tech. The presence of Intercom and Zendesk indicates heavy investment in customer support—a critical differentiator in lending where trust and service matter more than flashy UI.
- Zero early repayment fees (unlike traditional banks)
- UK-focused: 100% of traffic from Britain
- Dual-brand strategy with Umega Loans partnership
- Profitable operations without external funding
- Strong direct traffic (62%) indicating customer loyalty
The Quiet Winner
While others chase headlines, LendingCrowd proves that serving British SMEs profitably is a viable, scalable business model.
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LendingCrowd - Think Outside The Bank - Business Loans
Business loans - LendingCrowd fund ambitions by enabling SMEs across Britain to access fast and flexible business loans, with no early repayment fees.
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Reviews (20)
Lending Crowd support my client's loan application
Lending Crowd have just supported one of my clients with a term loan to enable them to invest in a new digital platform. This was not a straightforward transaction as my client is owned by an EOT, which does put a lot of lenders off. The team at Lending Crowd took time to understand the business and financial performance and put together a great offer. It was great to work with Richard Montgomery on this transaction who provided regular progress updates, which enabled me to manage my client's expectations. All in all, a very good experience.
Thank you Calvin - pleasure working with you and supporting your client with a business loan that met their needs!
Diana was really helpful all the way…
Diana was really helpful all the way through!
Thanks for the 5-star review but we wonder if this was meant for Lending Crowd in New Zealand? LendingCrowd is based in Edinburgh, Scotland.
Application to Drawdown - 24 hours!
From application to approval and signed documents within 24 hours for a client who urgently required funding for a new contract, very impressive. The service from Ollie Knott and the team was outstanding and the client was over the moon. I look forward to continue working with Lending Crowd moving forward!
Thank you Matt – great working with you to help your client with their funding needs!
I would recommend
I have worked with Lending Crowd for 7 years now. They offer exceptional service and always out of their way to support my clients.
Thanks for all your support over the past seven years Alex!
Ollie Knott was brilliant in assisting…
Ollie Knott was brilliant in assisting with a rather complex transaction. This isn't the first time the team at Lending Crowd have assisted us in providing effective solutions for our clients and it won't be the last!
Thank you Alec – Ollie and the rest of the LendingCrowd team look forward to helping many more of your clients!
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About lendingcrowd.com
Business loans - LendingCrowd fund ambitions by enabling SMEs across Britain to access fast and flexible business loans, with no early repayment fees.
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Technology Stack
lendingcrowd.com uses 16 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Adobe Fonts
Programming Languages
PHP
CMS
WordPress
Advertising
Facebook Pixel
Customer Support
Zendesk, Intercom
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
lendingcrowd.com receives approximately 12.5K monthly visitors and ranks #1,943,214 globally. The website has a bounce rate of 55% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 2:39 on the site.
The majority of lendingcrowd.com's traffic comes from .
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This page provides publicly available information about lendingcrowd.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lendingcrowd.com directly at https://lendingcrowd.com.