lendingone.com
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LendingOne: The Real Estate Investor's Silent Partner
How a $35M revenue fintech dominates niche lending with 73% direct traffic
In a world of generic mortgage brokers, LendingOne built a $35M business by speaking only to real estate investors. No homeowners. No first-time buyers. Just the language of ARV, DSCR, and rehab budgets.
"73% direct traffic isn't a metric—it's a moat. Investors don't find LendingOne; they come back to it."
The Professional Investor's Toolkit
LendingOne doesn't chase volume; it chases sophistication. With 154 employees generating $35.6M in revenue, they're a lean machine built for the investor who knows their DSCR from their ARV. Their top organic keyword? 'dscr loan' with 18,440 monthly searches—proof they own the vocabulary of professional real estate investing.
The Trust Paradox
Here's the contradiction: 73% direct traffic but only 22% organic search. They're not winning SEO wars—they're winning loyalty wars. Investors bookmark them. They don't Google alternatives. That's why 'lendingone' itself is their second-largest keyword (2,230 monthly searches). The brand is the search term.
Their product stack reads like an investor's playbook: DSCR rental loans, fix and flip, new construction, build-to-rent, and SFR portfolio loans. Each product is a specific tool for a specific investment strategy. This isn't banking; it's financial engineering for property portfolios.
- Niche dominance: Zero consumer mortgage noise, 100% investor focus
- Product-market fit: Five distinct loan types covering the entire investment lifecycle
- Brand authority: 'LendingOne' outperforms 'dscr loan' in their own search results
- Trust by scale: 364 Trustpilot reviews at 4.3/5—authentic social proof
The Institutional Investor's Secret Weapon
LendingOne isn't fighting for market share—they're building a closed ecosystem where every loan deepens the relationship, and every relationship generates direct traffic. That's not a lender; it's a platform.
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Real Estate Investor Loans | LendingOne
LendingOne offers financing solutions for real estate investors, including DSCR rental, fix and flip, new construction, build to rent, and SFR portfolio loans.
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Reviews (20)
Quick & Easy
Quick, Easy, and professional!
Hi Zachary! Thank you for the 5-star review and your kind words! We look forward to working with you again on your next deal!
Efficient, Reliable, and Goal-Focused Lending Experience
Lending One exceeded my expectations from start to finish. After trying to work with other banks that did not offer the products I needed, I found Lending One—and the difference was clear immediately. Danny Dublino and his team took the time to truly listen, understand my plan, and deliver financing solutions that aligned perfectly with my goals. The document request process was refreshingly simple and concise, which helped expedite everything. Despite closing during the holidays, the team stayed committed to the timeline and kept the process on track. Impressively, we closed a full week earlier than scheduled, and everything was handled accurately and professionally. I highly recommend Lending One, and especially Danny Dublino and his team, to anyone looking for a knowledgeable, responsive, and reliable lending partner.
Thank you for the amazing review and for highlighting your experience working with Danny and the rest of the LendingOne team. You have highlighted all of the reasons why we exist: providing valuable financing solutions to help real estate investors accomplish their goals.... with SPEED and EASE! We look forward to working with you again in the future!
Great transaction
Easy to work with!!
Thank you for the 5-star review! We’re so glad to hear the process was easy for you. We appreciate your business and look forward to working with you on your next deal!
Easy to work with
Easy to work with. Seamless process. All questions answered.
We appreciate the kind words! Keeping things simple and transparent for our clients is our top priority. Thanks for choosing LendingOne!
Very easy process even for someone like…
Very easy process even for someone like me who is NOT tech savvy.
We’re so glad to hear you had a smooth experience! Making things simple and accessible for everyone is our top priority. Thanks for the 5-star review!
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About lendingone.com
LendingOne offers financing solutions for real estate investors, including DSCR rental, fix and flip, new construction, build to rent, and SFR portfolio loans.
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Technology Stack
lendingone.com uses 28 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
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Font Awesome, Adobe Fonts, Google Fonts
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Traffic & Audience
lendingone.com receives approximately 34.3K monthly visitors and ranks #351,781 globally. The website has a bounce rate of 36% with visitors viewing an average of 31.0 pages per visit. Users spend an average of 30:24 on the site.
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This page provides publicly available information about lendingone.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lendingone.com directly at https://lendingone.com.