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lensrentals.com

16 technologies
VerifiedVisit294.4K/mo$8M11816 Tech16 Leads
Deep Dive

LensRentals: The Unsung Titan of Gear Rental

How a 118-person team built a $7.5M machine for creative exploration

In an industry obsessed with ownership, LensRentals quietly built a $7.5M logistics empire by betting on access over assets. They don't just rent cameras—they rent possibility, one $2,000 lens at a time.

$7.5M
Annual Revenue
118
Employees
294K
Monthly Visits
52%
Direct Traffic

"Their 52% direct traffic is the ultimate validation—photographers don't just stumble upon them, they seek them out by name."

The Professional's Secret Weapon

With 293,184 backlinks and 39% organic search traffic, LensRentals has become the default destination for photographers who need specialized gear for specific projects. They're not fighting for casual users—they're dominating the professional and serious enthusiast market where lifetime value justifies the logistics complexity.

The Logistics Moat

What looks like a simple e-commerce site is actually a complex reverse logistics operation. With nationwide shipping and specialized handling for delicate optics, they've built a moat that Amazon hasn't bothered to cross. Their tech stack—AWS, PWA, and custom verification systems—supports this invisible infrastructure.

The Trustpilot rating of 2.9/5 from only 25 reviews reveals an interesting truth: they're not optimizing for mass-market happiness. Instead, they're solving for a specific, high-value customer who prioritizes gear availability and condition over hand-holding. It's a bold strategy that prioritizes operational excellence over customer service theater.

  • Niche dominance: 85% of traffic comes from undefined (likely US) markets where they've become the default
  • Brand power: 'lensrentals' (10,450 monthly searches) outperforms generic terms like 'camera rental'
  • Technical debt as feature: Their stack (jQuery, Bootstrap) suggests they prioritize reliability over bleeding-edge tech
Don't chase mass-market appeal
Build specialized logistics for high-value goods
Don't optimize for vanity metrics
Cultivate direct brand loyalty
Don't compete on price alone
Solve complex problems others avoid

The Anti-Amazon Playbook

In a world of everything, there's immense value in being the best at one specific thing. LensRentals proves that deep expertise in a complex niche beats broad shallow competition every time.

What tech stack does Lensrentals use?

21 detected
Security1
E-commerce & Payments1
Analytics & Marketing1
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics5
G
Google Analytics
G
Google Tag Manager
G
Google DoubleClick
A
Analytics Service
A
Amazon CloudFront

How much traffic does Lensrentals get?

Traffic & Engagement

327.6K
Monthly Visits
-14.5%
8.2
Pages/Visit
17:24
Avg. Duration
39%
Bounce Rate
Monthly Traffic Trend-36%
512.4K
Oct 2025
Oct
383.1K
Nov 2025
Nov
327.6K
Dec 2025
Dec

Rankings

#122,436
Global Rank
#30,590
United States Rank

Backlinks & Authority

293.2K
Backlinks
10.1K
Ref. Domains
45
Authority Score
Low
Penalty Risk
Backlinks Trend-3%
302.4K
Jul 2025
Jul
310.1K
Aug 2025
Aug
291.8K
Sep 2025
Sep
277.4K
Oct 2025
Oct
287.9K
Nov 2025
Nov
293.2K
Dec 2025
Dec

Search Traffic

Organic
72.5K
Paid
4.8K

Top Organic Keywords

#1lensrentals
14,800 vol17.3%
#1lens rentals
14,800 vol17.3%
#1lens rental
8,100 vol2.9%
#1lensrental
2,400 vol2.8%
#2camera rental
9,900 vol1.2%

Where is Lensrentals's audience located?

🇺🇸United States92.5%
🇬🇧United Kingdom0.9%
🇨🇦Canada0.8%
🇦🇺Australia0.7%
🇨🇿Czech Republic0.6%

Device Distribution

Desktop69.7%
Mobile30.3%

What keywords does Lensrentals rank for?

5 keywords
1lensrentals10.4K vol$1.87
2lens rentals5.9K vol$1.44
3lens rental1.9K vol$1.44
4lensrental860 vol$1.87
5camera rental3.7K vol$0.64

How is Lensrentals's SEO?

Meta Tags

title91 chars

Lensrentals.com - Rent Lenses and Cameras from Canon, Nikon, Olympus, Sony, Leica, and more

description167 chars

Welcome to Lensrentals.com We rent lenses & cameras for Canon, Nikon, Sony, Leica, Fuji, video equipment, and more with nationwide shipping and great customer service!

languageEN-US

Who works at Lensrentals?

Loading leads...

What do customers think of Lensrentals?

Lensrentals.com

Lensrentals.com

2.9
25 reviews

Categories

Binoculars Store#undefinedPhoto Shop#undefinedCamera Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Trinity Road 7730a
Memphis, US

Reviews (20)

Filter by rating:
customer
12/29/2025
🇺🇸 United States4 reviewsOrganicUnverified
Experience date: 9/23/2025
All around great experience

Excellent support. I have rented and purchased equipment from Lens Rental and everything was in better shape than listed. Their phone support and email support are amazing. Fast response for emails and someone always answers the phone.

Matt Gelfman
8/6/2025
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 8/5/2025
From a Professional Wedding Photographer Who Uses LensRentals Almost Every Week

As a professional wedding photographer, I've used LensRentals as my main source to rent lenses and cameras on a regular basis. I've never once had a negative experience with them—on the contrary, they've always been extremely efficient, the equipment has always been delivered in terrific conditions, and on occasions in which I had to make any changes to an order, their customer service has always been perhaps the most prompt and friendly I have ever communicated with. I can't recommend this company and their services enough!

Jena Parram
7/25/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 7/25/2025
**BEST** customer service

I’ve used Lensrentals multiple times and it’s always an easy experience. Their equipment is always in great condition, but what truly sets them apart is their customer support. My package is currently lost in transit a day before an important photoshoot. I have been STRESSING OUT all day and their team immediately stepped in and offered to ship a replacement overnight so I wouldn't miss the shoot. Jose and Jay were incredibly helpful and kind! It’s rare to find a company that cares this much to keep their customers happy!! I can’t recommend them enough. This type of support is exactly why I’ll keep coming back!! Thank you so much again. Really appreciate it.

Terence DonnellyVerified
4/6/2025
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 4/4/2025
Sometimes it's better to rent than to buy something to find out later you don't need it!

I've rented multiple time from this company and I have never had any issues with them. The equipment is in working order, customer service is always easy to reach and mailing has never been an issue at all. I plan on using them especially if I want to try out a piece of gear that I am not sure if I want or need. I just rented the Sony 300mm F 2.8 G lens and man I just wanted to use it not want to go out and buy one now. I wish I had the money for one of them because I would.

Kara
8/7/2024
🇺🇸 United States14 reviewsOrganicUnverified
Experience date: 8/1/2024
The only rental co worth using

I’ve rented from this company 10x now and can’t recommend them enough. They have a seamless process through FedEx and unparalleled customer service. They even were able to mail my rental lens to Shutters on the Beach when it was clear it wouldn’t make it to Michigan in time. They are super flexible, friendly, and always have everything in stock. This is the only place to go!

Frequently Asked Questions about Lensrentals

What is Lensrentals's Revenue?
Lensrentals generates approximately $8M in annual revenue. With 118 employees, that's $63,559 per employee.
What does Lensrentals do?
Welcome to Lensrentals.com We rent lenses & cameras for Canon, Nikon, Sony, Leica, Fuji, video equipment, and more with nationwide shipping and great customer service!
How fast is Lensrentals growing?
Lensrentals has declined by 14.5% in the last 6 months according to traffic data. employee count has changed by 23% year over year.
How do people interact with Lensrentals?
When visiting Lensrentals, visitors view an average of 8.2 pages per visit, and spend around 17:24 on the site, and the bounce rate is 39.4%.
How do people find Lensrentals?
250.2K people (76%) visit Lensrentals directly. 72.5K (22%) find them through organic search. 4.8K (1%) come through paid advertising.
Who uses Lensrentals?
Lensrentals's top market is United States with 303.0K visitors (92.5%). United Kingdom is 2nd with 2.9K (0.9%). Canada is 3rd with 2.5K (0.8%).
What technologies does Lensrentals use?
Lensrentals uses 16 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Adobe Fonts, HSTS, Amazon Web Services, AWS CloudFront.
Who are Lensrentals's competitors?
Lensrentals's main competitors include Nationwide Studios, Dreamstime.com, Blackbird Studio, Advanced Photographic Solutions, Ruby Falls. These companies operate in similar markets and compete for the same customer base.
What do customers think of Lensrentals?
Lensrentals has a Trustpilot score of 2.9 out of 5 (3 stars) based on 25 customer reviews.

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About lensrentals.com

Welcome to Lensrentals.com We rent lenses & cameras for Canon, Nikon, Sony, Leica, Fuji, video equipment, and more with nationwide shipping and great customer service!

Company Overview

lensrentals.com
Website
hobbies_and_leisure
Industry
#112,127
Global Rank
294.4K
Monthly Visitors
16
Technologies
16+
Employees

lensrentals.com Key Pages

Contact lensrentals.com

Technology Stack

lensrentals.com uses 16 technologies across their website including Adobe Fonts, HSTS, Amazon Web Services, AWS CloudFront, and more.

Fonts

Adobe Fonts

Security

HSTS

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Advertising

DoubleClick Floodlight, Google Ads

E-commerce & Payments

Braintree

Analytics & Marketing

Google Analytics

Traffic & Audience

294.4K
Monthly Visits
36%
Bounce Rate
5.7
Pages/Visit
2:50
Avg. Duration

lensrentals.com receives approximately 294.4K monthly visitors and ranks #112,127 globally. The website has a bounce rate of 36% with visitors viewing an average of 5.7 pages per visit. Users spend an average of 2:50 on the site.

The majority of lensrentals.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is lensrentals.com?
Welcome to Lensrentals.com We rent lenses & cameras for Canon, Nikon, Sony, Leica, Fuji, video equipment, and more with nationwide shipping and great customer service!
What technologies does lensrentals.com use?
lensrentals.com uses 16 technologies including Adobe Fonts, HSTS, and 10 more. View the full tech stack analysis above.
How do I contact lensrentals.com?
You can contact lensrentals.com through their contact page.
What are lensrentals.com's social media accounts?
lensrentals.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is lensrentals.com hiring?
Check lensrentals.com's careers page for current job openings and opportunities. The company has 16+ known employees.
How popular is lensrentals.com?
lensrentals.com receives approximately 294.4K monthly visitors and ranks #112,127 globally. Traffic is declining by 10.4% month-over-month.

Related Searches

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This page provides publicly available information about lensrentals.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lensrentals.com directly at https://lensrentals.com.