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LessonUp: The Quiet Giant of EdTech
How a Dutch platform built a $10M revenue business without the Silicon Valley hype
In the noisy world of EdTech, LessonUp is building a $10.7M revenue business by focusing on the unglamorous reality of teaching. While competitors chase viral growth, this 72-person team is quietly becoming the default interactive lesson platform for educators worldwide.
"LessonUp isn't trying to replace teachers—it's giving them superpowers through data-driven insights."
The Teacher-First Philosophy
Unlike platforms that force educators to adapt to rigid systems, LessonUp's entire product philosophy centers on teacher autonomy. With 48% direct traffic, educators aren't just finding LessonUp—they're actively seeking it out. The platform's key differentiator is its real-time learning insights, allowing teachers to see exactly which students are struggling with which concepts during live lessons, transforming the traditional classroom into a responsive, data-informed environment.
The Growth Trajectory
LessonUp's growth story defies Silicon Valley norms. With no public funding announcements and a global rank of #49,090, they've achieved profitability through product-led growth. Their keyword strategy reveals a sophisticated understanding of their market: while 'lessonup' dominates search volume (55K monthly), they capture intent-driven searches like 'lessonup code' (14K monthly), indicating strong institutional adoption where teachers need platform access codes for their classes.
The tech stack tells a story of modern, scalable architecture. Built on Next.js with PWA capabilities, LessonUp ensures teachers can create and deliver lessons offline—a critical feature for classrooms with unreliable internet. Their use of Intercom and Zendesk suggests a heavy investment in customer success, essential for converting individual teachers into school-wide deployments. The presence of Microsoft Ads alongside organic traffic shows a balanced acquisition strategy that respects educational budgets.
- Strong brand recall: 55K monthly searches for their exact brand name
- Institutional traction: High search volume for access codes indicates school-wide adoption
- Global footprint: Traffic from multiple undefined countries suggests international expansion
- Teacher-led growth: 45% organic traffic shows educators actively seeking the platform
LessonUp's Lesson for Founders
True EdTech success comes from solving real classroom problems, not from chasing venture capital headlines. With $10.7M in revenue and a focused team of 72, LessonUp proves that boring, consistent execution beats flashy disruption every time.
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The most complete online teaching platform: LessonUp
LessonUp is an online teaching platform where you can find, create, and teach interactive lessons, while gaining valuable insights into student learning.
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Reviews (5)
Top voor interactieve presentaties
Het is even wennen als je normaal gesproken powerpoint gebruikt, maar als je een eerste presentatie hebt gemaakt is het een eitje. Super gaaf hoe je mensen bij je verhaal kunt betrekken door het interactief te maken!
goede app maar ze hebben sommige boeken niet..
goede app maar ze hebben sommige boeken niet en als je een schrijf fout maakt is die helemaal fout en moet je hem helemaal opnieuw doen, je hebt soms dat je het goed doet maar hij zegt dan dat het verkeerd is. ik zou deze app aanraden maar als je een andere app hebt, zou ik die aanraden
wat een stom ding ik had laatste…
wat een stom ding ik had laatste seconde aangepast maar hij rekende fout terwijl goed
vreselijk kloot quiz ding kahoot en…
vreselijk kloot quiz ding kahoot en blooket is veel beter
Depressie-app
Gewoon een ripp-of van Kahoot maar dan depressie-veroorzakers
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About lessonup.com
LessonUp is an online teaching platform where you can find, create, and teach interactive lessons, while gaining valuable insights into student learning.
Company Overview
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Technology Stack
lessonup.com uses 17 technologies across their website including YouTube Embed, Font Awesome, Sentry, and more.
Video
YouTube Embed
Fonts
Font Awesome
Error Tracking
Sentry
Programming Languages
PHP
CMS
Prismic, Contentful
Marketing Automation
HubSpot
Traffic & Audience
lessonup.com receives approximately 454.0K monthly visitors and ranks #49,090 globally. The website has a bounce rate of 35% with visitors viewing an average of 18.5 pages per visit. Users spend an average of 9:28 on the site.
The majority of lessonup.com's traffic comes from undefined, undefined, .
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