Levande isn't just building retirement villages; they are engineering a lifestyle platform that trades the stigma of 'aged care' for the luxury of independence. By treating real estate as a service and leveraging a sophisticated tech stack, they are capturing a market that traditional operators have failed to modernize.

"Levande isn't selling beds; they are selling a digital-first lifestyle that happens to have a physical footprint."

The Australian retirement village sector is a $140 billion behemoth, notoriously slow to adapt. Levande disrupts this by operating as a unified platform rather than a collection of disparate properties. Their use of Mixpanel and Hotjar indicates a rigorous A/B testing culture, constantly refining the user journey from discovery to inquiry. This data-driven approach allows them to scale efficiently, maintaining a lean 255-person team to manage a multi-site operation.

• Hyper-localized SEO strategy targeting specific village names rather than generic terms.
• Modern tech stack (Vite/Ant Design) ensuring fast load times and superior UX.
• Heavy investment in analytics (Mixpanel/Hotjar) to optimize conversion paths.
• Omnichannel social presence focusing on visual storytelling (Instagram/YouTube).