levellr.com
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Levellr: The Signal in the Discord Noise
A $4M sports tech company turning chaotic community chat into actionable intelligence.
Sports communities are drowning in data, but it's buried in the chaos of Discord. Levellr isn't just monitoring conversations—they're building the intelligence layer that turns fan chatter into strategic gold. While legacy sports brands ignore the noise, this startup is monetizing the conversation itself.
"They're not selling software—they're selling insight. In a world where fan engagement happens in real-time chat, Levellr is the translator."
The Discord-First Sports Revolution
Traditional sports analytics tools measure what happens on the field. Levellr measures what happens in the locker room of the internet. With 84,000 monthly visits and a 40% direct traffic rate, their users aren't just browsing—they're returning. The 36% organic search traffic shows they're capturing demand for 'discord text formatting' (19K monthly searches) and 'discord markdown' (12.8K searches), positioning themselves as the de facto tool for community managers in sports.
The Hidden Growth Engine
While their global rank of #454,475 might seem modest, the traffic composition tells a different story. 40% direct traffic is exceptionally high for a B2B SaaS company, indicating strong brand recall and a loyal user base. The 36% organic traffic is dominated by Discord-related keywords, showing they've successfully owned a niche within a niche. This isn't viral growth—it's sticky, repeat usage from community managers who need their tool daily.
The leadership team—Tom Gayner (CEO) and Ben Barbersmith (CTO)—are building for a specific pain point: sports organizations lose millions in potential revenue because they can't parse the signal from noise in their Discord communities. Levellr's tech stack (jQuery, Tailwind, Bootstrap) suggests a focus on functionality over flash, but their 25 detected technologies indicate a robust, scalable platform.
- Owns the 'Discord text formatting' keyword (19K monthly searches) with 36% organic traffic
- 40% direct traffic proves product stickiness in a crowded sports tech market
- Revenue at $4M with just 30 employees = $133K ARR per employee
- Funding ($3.33M) suggests disciplined growth, not burn-heavy expansion
The Future of Sports Tech Isn't on the Field
Levellr is proving that the next billion-dollar sports data company will be built on chat logs, not box scores.
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Home - Levellr
Levellr
Stop losing insights in Discord noise
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About levellr.com
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Technology Stack
levellr.com uses 25 technologies across their website including Font Awesome, Google Fonts, PHP, Framer, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
Framer, WordPress
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Forms
Typeform
Customer Support
Zendesk
Traffic & Audience
levellr.com receives approximately 84.5K monthly visitors and ranks #454,475 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:35 on the site.
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