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The $53M Care Coordination Playbook
How LIFEPlan CCO NY is quietly dominating New York's disability services market
In the fragmented world of disability services, LIFEPlan CCO NY isn't just connecting people to care—they're building a $53M infrastructure that proves social services can scale without losing the human touch. While most health-tech startups chase VC funding, this 426-person organization is quietly executing a different playbook.
"They're not building a flashy app—they're building trust with 47% of visitors coming directly to their domain."
The Trust Paradox
LIFEPlan CCO NY's traffic profile reveals a counterintuitive truth: in social services, direct traffic (47%) beats search (28%) because trust is the real currency. While tech companies obsess over SEO, this organization has built such strong referral networks that families and caregivers remember their URL. The 1,590 monthly searches for 'lifeplan' aren't accidental—they're the result of word-of-mouth in a space where recommendations matter more than algorithms.
The Revenue Reality Check
With $53.3M in revenue and 426 employees, LIFEPlan CCO NY generates approximately $125K per employee—a figure that would make most SaaS companies blush. But this isn't a software margin play; it's a labor-intensive service model where each employee coordinates complex care for vulnerable populations. The real metric isn't efficiency—it's the 3,433 monthly visitors they're converting into meaningful connections in New York's disability ecosystem.
What makes them unique isn't technology—it's their organizational structure. With regional VPs like Fran Burnham and Shannon Hunter leading operations across Greater Mohawk Valley and North Country, they've built a hyper-local network that national players can't replicate. Their tech stack (jQuery, Bootstrap, Tailwind) is intentionally simple, prioritizing accessibility over innovation—a decision that speaks volumes about their user-first philosophy.
- 47% direct traffic shows brand authority in a fragmented market
- $53M revenue with 426 employees = $125K revenue per employee
- Top keywords reveal Jonathan's Law compliance needs (170 monthly searches)
- Hyper-local focus with regional VPs managing specific territories
The Unsexy Truth About Scale
LIFEPlan CCO NY proves that in social services, trust beats technology every time
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Home - LIFEPlan CCO NY
LIFEPlan CCO NY is here to help you connect to the disability services you need. Care Coordination, a new way to connect to these services.
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About lifeplanccony.com
LIFEPlan CCO NY is here to help you connect to the disability services you need. Care Coordination, a new way to connect to these services.
Company Overview
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Technology Stack
lifeplanccony.com uses 20 technologies across their website including UserWay, YouTube Embed, Font Awesome, Google Fonts, and more.
Accessibility
UserWay
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Translation
Weglot
Traffic & Audience
lifeplanccony.com receives approximately 3.4K monthly visitors and ranks #4,969,919 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:25 on the site.
The majority of lifeplanccony.com's traffic comes from .
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