9:41
lifewire.com
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lifewire.com

12 technologies
VerifiedVisit3.7M/mo$6M3012 Tech
Deep Dive

Lifewire: The Unsung SEO Giant of Tech

How 30 employees built a 3.7M monthly visit media empire

In a landscape dominated by venture-backed media giants, Lifewire operates as a lean, SEO-optimized machine. With just 30 employees, they generate nearly $6M in revenue by mastering the art of answering every tech question you've ever had.

3.68M
monthly visits
#20,781
global rank
74%
organic search
6.8M
backlinks

"They don't break news—they break down solutions. Lifewire's secret is becoming the Wikipedia for tech problems, one search query at a time."

The SEO Juggernaut

With 74% of traffic coming from organic search, Lifewire has built a fortress of search intent. Their backlink profile of 6.8 million links rivals major publications, proving that comprehensive, evergreen content beats flashy headlines. They rank for 'macbook air' (804K monthly searches) and 'device manager' (85K)—terms that drive high-intent users ready to buy or troubleshoot.

The Lean Machine

While competitors chase social media virality, Lifewire's 22% direct traffic suggests a loyal audience returning for answers. Their 30-person team operates with the efficiency of a tech startup, not a traditional media house. Every writer is a specialist—from Erika Rawes reviewing hardware to Brad Stephenson covering software—creating a depth of coverage that AI-generated content struggles to replicate.

The Trustpilot rating of 2.9/5 from 11 reviews tells a different story than the traffic numbers. It suggests that while Lifewire dominates search visibility, user satisfaction might be lagging—a common tradeoff in SEO-first content strategies where volume sometimes trumps depth.

  • 30 employees generate $5.8M revenue (nearly $200K per employee)
  • 74% organic traffic dependency creates both strength and vulnerability
  • Top keywords blend high-volume tech terms with niche troubleshooting
  • Part of People Inc. portfolio, suggesting corporate backing for expansion
No proprietary tech platform
Massive organic reach with minimal headcount
Heavy reliance on Google algorithm changes
Evergreen content that compounds over time
Low social engagement (only Facebook profile listed)
Clear expertise in product reviews and how-tos
Trustpilot rating suggests quality concerns
Scalable content model that works across tech verticals

The SEO Blueprint for Tech Media

Lifewire proves that in tech media, being the answer beats being first. Their model offers a blueprint for founders: target high-intent search queries, build comprehensive content libraries, and optimize for evergreen traffic over viral spikes. The question isn't whether this model works—it's how long Google will let them own it.

What tech stack does Lifewire use?

21 detected
Security1
Privacy & Consent1
Web Standards2
Tracking & Analytics9
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google Tag Manager
G
Google DoubleClick
C
Cloudflare Insights
A
Amazon CloudFront
G
Google Analytics
G
Google AdSense

How much traffic does Lifewire get?

Traffic & Engagement

4.0M
Monthly Visits
-9.0%
1.5
Pages/Visit
5:18
Avg. Duration
81%
Bounce Rate
Monthly Traffic Trend-21%
5.1M
Oct 2025
Oct
4.4M
Nov 2025
Nov
4.0M
Dec 2025
Dec

Rankings

#14,351
Global Rank
#5,055
United States Rank
Computer Software and Development
Category

Backlinks & Authority

6.8M
Backlinks
185.6K
Ref. Domains
67
Authority Score
Low
Penalty Risk
Backlinks Trend-22%
8.7M
Jul 2025
Jul
8.1M
Aug 2025
Aug
7.8M
Sep 2025
Sep
7.6M
Oct 2025
Oct
7.4M
Nov 2025
Nov
6.8M
Dec 2025
Dec

Search Traffic

Organic
1.3M
Paid
82.8K

Top Organic Keywords

#26twitter
20,400,000 vol1.0%
#2zabasearch
49,500 vol0.2%
#8is spotify down
49,500 vol0.2%
#15boolean search
673,000 vol0.2%
#1how to make a potion of night vision in minecraft
3,600 vol0.1%

Where is Lifewire's audience located?

🇺🇸United States57.8%
🇬🇧United Kingdom8.9%
🇮🇳India3.8%
🇨🇦Canada2.8%
🇲🇽Mexico2.5%

Device Distribution

Desktop42.6%
Mobile57.4%

What keywords does Lifewire rank for?

5 keywords
1lifewire6.8K vol$1.06
2macbook air804.5K vol$0.52
3device manager85.9K vol$1.71
4command prompt32.1K vol$0.63
5record player130.9K vol$0.63

How is Lifewire's SEO?

Open Graph Image

OG Image preview
og:image

https://www.lifewire.com/thmb/lK7POXF_E449VXaVHdtlILmcboA=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/Lifewire_Share_Image-1741eb1b75f0497c89cf4ba9a56d7aba.jpg

Meta Tags

title44 chars

Lifewire: Tech News, Reviews, Help & How-Tos

description145 chars

We're here to make life with technology better! We test and recommend products, teach you how to use them, and help you fix them when they break.

languageEN

H1 Tags

h1Shop Our Favorite Deals

Schema Types

WebPage

Who works at Lifewire?

Loading leads...

What do customers think of Lifewire?

Lifewire

Lifewire

2.9
11 reviews

Categories

Software Company#undefinedElectronics Company#undefinedElectronics Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Broadway 1500
New York, US

Reviews (10)

Filter by rating:
Maarten Vink
9/13/2022
🇳🇱 Netherlands3 reviewsOrganicUnverified
Experience date: 9/13/2022
Ethernet USB connection problems

Lot of problems with my Thinkpad USB 3.0 with Ethernet connection problems. Thanks to Lifewire that I have solved my problem in less than 5 minutes. Reccomended!

Christian Lineham
9/17/2019
🇬🇧 United Kingdom5 reviewsOrganic
Good for everything

Good for everything

Laith Kattan
6/13/2018
🇳🇴 Norway1 reviewsOrganic
There tech site was life saver!

There tech site was life saver!! , a lot of good info there . helped me to recover my lost files :)

Gary Peach
1/15/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/15/2025
Had my phone broken and the customer…

Had my phone broken and the customer service agent was great

JG
3/8/2023
🇺🇸 United States13 reviewsOrganicUnverified
Experience date: 3/6/2023
Does society consider all Seniors to be impaired ?

I was taking a look at comparing phones and plans, etc. and I am sick and tired of seeing articles that say "The best ..... for SENIORS". As if we are all the same and somewhat incapable of anything. It is extremely discriminatory and needs to stop. There is actually a book called "Windows 11 For Seniors For Dummies." Insulting.

Frequently Asked Questions about Lifewire

What is Lifewire's Revenue?
Lifewire generates approximately $6M in annual revenue. With 30 employees, that's $194,400 per employee.
What does Lifewire do?
We're here to make life with technology better! We test and recommend products, teach you how to use them, and help you fix them when they break.
How fast is Lifewire growing?
Lifewire has declined by 9.0% in the last 6 months according to traffic data. employee count has changed by -32% year over year.
How do people interact with Lifewire?
When visiting Lifewire, visitors view an average of 1.5 pages per visit, and spend around 5:18 on the site, and the bounce rate is 80.8%.
How do people find Lifewire?
2.7M people (66%) visit Lifewire directly. 1.3M (32%) find them through organic search. 82.8K (2%) come through paid advertising.
Who uses Lifewire?
Lifewire's top market is United States with 2.3M visitors (57.8%). United Kingdom is 2nd with 358.8K (8.9%). India is 3rd with 153.8K (3.8%).
What technologies does Lifewire use?
Lifewire uses 12 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Font Awesome, HSTS, AWS CloudFront, Cloudflare.
Who are Lifewire's competitors?
Lifewire's main competitors include Little Bee Books, Penguin Random House UK, Salon Media Group, Consumers Union of U.S, Trusted Media Brands. These companies operate in similar markets and compete for the same customer base.
What do customers think of Lifewire?
Lifewire has a Trustpilot score of 2.9 out of 5 (3 stars) based on 11 customer reviews.

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How to contact Lifewire?

Social Profiles

What are Lifewire's key pages?

Export lifewire.com Data

Download the complete tech stack, analytics, leads, and company data for lifewire.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About lifewire.com

We're here to make life with technology better! We test and recommend products, teach you how to use them, and help you fix them when they break.

Company Overview

lifewire.com
Website
computers_electronics_and_technology
Industry
#20,781
Global Rank
3.7M
Monthly Visitors
12
Technologies

lifewire.com Key Pages

lifewire.com Social Media

Contact lifewire.com

Technology Stack

lifewire.com uses 12 technologies across their website including Font Awesome, HSTS, AWS CloudFront, Cloudflare, and more.

Fonts

Font Awesome

Security

HSTS

Cloud & Hosting

AWS CloudFront, Cloudflare

Privacy & Consent

OneTrust

Advertising

DoubleClick Floodlight

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

3.7M
Monthly Visits
70%
Bounce Rate
1.6
Pages/Visit
0:50
Avg. Duration

lifewire.com receives approximately 3.7M monthly visitors and ranks #20,781 globally. The website has a bounce rate of 70% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:50 on the site.

The majority of lifewire.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is lifewire.com?
We're here to make life with technology better! We test and recommend products, teach you how to use them, and help you fix them when they break.
What technologies does lifewire.com use?
lifewire.com uses 12 technologies including Font Awesome, HSTS, and 6 more. View the full tech stack analysis above.
How do I contact lifewire.com?
You can contact lifewire.com through their contact page.
What are lifewire.com's social media accounts?
lifewire.com is active on facebook. You can find links to all their social media profiles in the social section above.
Is lifewire.com hiring?
Check lifewire.com's careers page for current job openings and opportunities.
How popular is lifewire.com?
lifewire.com receives approximately 3.7M monthly visitors and ranks #20,781 globally. Traffic is declining by 6.5% month-over-month.

Related Searches

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This page provides publicly available information about lifewire.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lifewire.com directly at https://lifewire.com.