asurion.com
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The Invisible Giant of Device Protection
How Asurion turned phone insurance into a $3.4B annual revenue empire
While you're worrying about a cracked screen, Asurion is processing another 15,000 claims. This is the invisible infrastructure behind 200 million device protection plans globally.
"Asurion doesn't sell insurance—they sell peace of mind at scale, processing claims faster than most companies can answer a support ticket."
The Invisible Infrastructure
With 16,942 employees and 4.9 million monthly website visits, Asurion operates as the silent backbone of device protection. Their direct traffic (45%) reveals a critical insight: customers don't discover them through ads—they're already embedded in the carrier ecosystem. When Verizon, AT&T, or T-Mobile sell you 'device protection,' you're buying Asurion. The 68,150 monthly searches for 'asurion' alone prove brand recognition that most B2B2C companies would kill for.
The Trust Paradox
Here's the fascinating contradiction: 111,592 Trustpilot reviews with a 4.6/5 rating, yet their top keyword is 'asurion claim' (6,710 monthly searches). This suggests a business model built on high-volume, high-stress interactions that somehow maintain satisfaction. Their secret? They've turned the claims process into a product itself—fast, digital, and surprisingly human. While competitors focus on prevention, Asurion wins on redemption.
The company's tech stack tells a story of scale and precision: Tailwind CSS for rapid UI deployment, Dynatrace for enterprise-grade monitoring, and HSTS for security at scale. But the real innovation is invisible—they've built an API-first claims system that integrates with carrier backends so seamlessly that customers often don't realize they're interacting with a third party. This is the ultimate B2B2C play: own the relationship without ever appearing to own it.
- 45% direct traffic reveals embedded carrier partnerships (not a discovery play)
- Top 5 keywords are all branded—proving they own the category in consumers' minds
- 111K+ Trustpilot reviews with 4.6/5 rating in a notoriously difficult industry
- 40% organic traffic from 'asurion claim' searches shows intent-driven growth
The Ultimate B2B2C Playbook
Asurion proves that the most valuable companies aren't always the most visible. Their $3.4B empire is built on being indispensable infrastructure, not a household name.
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Phone Insurance, Extended Warranty & Tech Support | Asurion
Asurion is a leading provider of device insurance, warranty & support services for cell phones, consumer electronics & home appliances. Protect your device.
Phone Insurance, Extended Warranty & Tech Support | Asurion
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Reviews (20)
Hands down best way to get a problem…
Hands down best way to get a problem fixed!! So helpful and easy… thanks so much for the amazing support!
Serious an reliable company
Serious an reliable company, they respond every time and fast
I have asurion warranties on some…
I have asurion warranties on some things I have bought. A couple of them didn't age well and fell apart pretty quick, asurion was there to help. That process was very simple and I am extremely satisfied!
My replacement was delivered as…iPad 16A
My replacement was delivered as promised in pristine condition. Setup was fairly easy.
Great service for the money
Great service. Great value for the money.... Well worth it to protect your electronic devices
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About asurion.com
Asurion is a leading provider of device insurance, warranty & support services for cell phones, consumer electronics & home appliances. Protect your device.
Company Overview
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Technology Stack
asurion.com uses 16 technologies across their website including Leaflet, HSTS, unpkg, and more.
Maps
Leaflet
Security
HSTS
CDN
unpkg
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
OneTrust
Analytics & Marketing
Dynatrace, Google Tag Manager, Google Analytics
Traffic & Audience
asurion.com receives approximately 4.9M monthly visitors. The website has a bounce rate of 48% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 2:35 on the site.
The majority of asurion.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about asurion.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit asurion.com directly at https://asurion.com.