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The Wikipedia of Repair: Inside iFixit's 10M Monthly Visits
How a community-driven repair manual became a billion-dollar ecosystem without selling a single device
While Apple fights to make devices harder to open, iFixit has built a $42M empire by teaching people how to break them. This isn't just a parts store—it's a movement that turned 268 employees into a global army of 10 million repair advocates.
"iFixit doesn't just sell parts—they weaponize knowledge against planned obsolescence."
The Community Flywheel
Here's their genius: every repair guide created by users becomes SEO fuel. The 67% organic traffic proves it. They've turned troubleshooting into a content moat so deep that even if you search 'ifixit万能维修网站' (Chinese for 'ifixit universal repair site'), you land in their ecosystem. The community writes the manual, Google indexes it, and iFixit captures the revenue—it's a self-reinforcing loop.
The Right-to-Repair Tailwind
While competitors wait for regulations to force change, iFixit positioned itself as the infrastructure for the right-to-repair movement years before it became mainstream. Their 1,994 Trustpilot reviews (3.9/5) show they're not perfect, but their 2.8M backlinks create a defensive moat no single brand can replicate. When legislation passes, they don't lobby—they become the default solution.
The revenue model is deceptively simple: sell the parts, provide the knowledge for free. But the real value is in the data—knowing which iPhone 12 screen replacement has the highest failure rate, which Samsung battery swells most often, and which MacBook Pro logic board fails at 3 years. That intelligence turns a $30 screen kit into a trusted recommendation engine.
- They've weaponized user-generated content into a 67% organic search dominance
- Their 10M monthly visits dwarf competitors who sell similar parts with zero community
- They turned repair from a chore into a movement—268 people can't generate that content alone
They're not selling parts—they're selling independence
While Apple's stock price depends on selling new devices, iFixit's valuation will explode as the world demands the right to keep old devices alive. They're the infrastructure for a circular economy that's already here.
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iFixit: The Free Repair Manual
iFixit is a global community of people helping each other repair things. Let's fix the world, one device at a time. Troubleshoot with experts in the Answers forum—and build your own how-to guides to share with the world. Fix your Apple and Android devices—and buy all the parts and tools needed for your DIY repair projects.
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Reviews (20)
Fast shipping and great tools
Fast shipping and great tools. The order was for iPod classic tools.
Very clean, helpful, and a overall great replacement
Came in very professional packaging and without any damage. Battery worked great and was fully charged before I even popped it in. Even came with a little pamphlet with instructions on proper battery care. Great parts, will continue buying from for sure
Replacement Xbox PSU
My Xbox PSU arrived in good time for a reasonable price. Great courier tracking. And the install instructions could not be clearer. Saved me having to buy a new console!
The repair guide
The repair guide, replacement screen, and tools were excellent!
I don’t consider myself an electrical…
I don’t consider myself an electrical engineer or good with electronics. But this ifixit kit was perfectly designed to help me succeed in replacing my battery! The step by step instructions and helpful videos led me well. The satisfaction of the phone working is a testimony to the quality of the product. I highly recommend it!
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About ifixit.com
iFixit is a global community of people helping each other repair things. Let's fix the world, one device at a time. Troubleshoot with experts in the Answers forum—and build your own how-to guides to share with the world. Fix your Apple and Android devices—and buy all the parts and tools needed for your DIY repair projects.
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ifixit.com uses 21 technologies across their website including Font Awesome, Sentry, PHP, and more.
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ifixit.com receives approximately 10.0M monthly visitors and ranks #6,173 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:42 on the site.
The majority of ifixit.com's traffic comes from undefined, undefined, .
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