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ifixit.com
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ifixit.com

21 technologies
VerifiedGrowingVisit10.0M/mo$43M26821 Tech
Deep Dive

The Wikipedia of Repair: Inside iFixit's 10M Monthly Visits

How a community-driven repair manual became a billion-dollar ecosystem without selling a single device

While Apple fights to make devices harder to open, iFixit has built a $42M empire by teaching people how to break them. This isn't just a parts store—it's a movement that turned 268 employees into a global army of 10 million repair advocates.

9.97M
monthly visits
67%
organic search traffic
2.8M
backlinks earned
Top 6K
global rank

"iFixit doesn't just sell parts—they weaponize knowledge against planned obsolescence."

The Community Flywheel

Here's their genius: every repair guide created by users becomes SEO fuel. The 67% organic traffic proves it. They've turned troubleshooting into a content moat so deep that even if you search 'ifixit万能维修网站' (Chinese for 'ifixit universal repair site'), you land in their ecosystem. The community writes the manual, Google indexes it, and iFixit captures the revenue—it's a self-reinforcing loop.

The Right-to-Repair Tailwind

While competitors wait for regulations to force change, iFixit positioned itself as the infrastructure for the right-to-repair movement years before it became mainstream. Their 1,994 Trustpilot reviews (3.9/5) show they're not perfect, but their 2.8M backlinks create a defensive moat no single brand can replicate. When legislation passes, they don't lobby—they become the default solution.

The revenue model is deceptively simple: sell the parts, provide the knowledge for free. But the real value is in the data—knowing which iPhone 12 screen replacement has the highest failure rate, which Samsung battery swells most often, and which MacBook Pro logic board fails at 3 years. That intelligence turns a $30 screen kit into a trusted recommendation engine.

  • They've weaponized user-generated content into a 67% organic search dominance
  • Their 10M monthly visits dwarf competitors who sell similar parts with zero community
  • They turned repair from a chore into a movement—268 people can't generate that content alone
Don't manufacture devices
Build the instruction manual everyone else ignores
Don't have exclusive OEM partnerships
Turn customers into content creators
Don't rely on paid ads (only 28% direct traffic)
Monetize the knowledge gap between manufacturers and users

They're not selling parts—they're selling independence

While Apple's stock price depends on selling new devices, iFixit's valuation will explode as the world demands the right to keep old devices alive. They're the infrastructure for a circular economy that's already here.

What tech stack does Ifixit use?

30 detected
Error Tracking1
Programming Languages1
Caching1
E-commerce & Payments1
Web Standards2
Frontend Frameworks1
Tracking & Analytics9
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
M
Microsoft Ads (Bing)
G
Google Tag Manager
G
Google Analytics
G
Google AdSense
B
Bing
S
Sentry

How much traffic does Ifixit get?

Traffic & Engagement

13.3M
Monthly Visits
+5.4%
2.8
Pages/Visit
6:46
Avg. Duration
65%
Bounce Rate
Monthly Traffic Trend-3%
13.7M
Oct 2025
Oct
12.6M
Nov 2025
Nov
13.3M
Dec 2025
Dec

Rankings

#4,121
Global Rank
#2,426
United States Rank
Retail
Category

Backlinks & Authority

2.8M
Backlinks
77.0K
Ref. Domains
69
Authority Score
Low
Penalty Risk
Backlinks Trend-42%
4.9M
Jul 2025
Jul
4.2M
Aug 2025
Aug
3.7M
Sep 2025
Sep
3.5M
Oct 2025
Oct
3.2M
Nov 2025
Nov
2.8M
Dec 2025
Dec

Search Traffic

Organic
2.3M
Paid
34.6K

Top Organic Keywords

#1ifixit
90,500 vol8.1%
#1how i fix
6,600 vol0.6%
#1i fix it
6,600 vol0.6%
#1ifix it
6,600 vol0.6%
#1washing machine repair
40,500 vol0.3%

Where is Ifixit's audience located?

🇺🇸United States36.6%
🇬🇧United Kingdom6.2%
🇲🇽Mexico5.5%
🇩🇪Germany5.4%
🇫🇷France3.7%

Device Distribution

Desktop28.6%
Mobile71.4%

What keywords does Ifixit rank for?

5 keywords
1ifixit318.8K vol$0.50
2ifixit万能维修网站510 vol
3i fix it10.9K vol$0.59
4fixit14.5K vol$0.67
5i fixit8.2K vol$0.61

How is Ifixit's SEO?

Open Graph Image

OG Image preview
og:image

https://guide-images.cdn.ifixit.com/igi/YlogWMLVAtHbPF5J.full

Meta Tags

title30 chars

iFixit: The Free Repair Manual

description324 chars

iFixit is a global community of people helping each other repair things. Let's fix the world, one device at a time. Troubleshoot with experts in the Answers forum—and build your own how-to guides to share with the world. Fix your Apple and Android devices—and buy all the parts and tools needed for your DIY repair projects.

languageEN

H1 Tags

h1Explore a World of Repair

What is Ifixit's revenue?

$43M
Annual Revenue
268
0%
Employees
$160K
Revenue/Employee
San Luis Obispo, United States
Headquarters

Who works at Ifixit?

Loading leads...

What do customers think of Ifixit?

iFixit

iFixit

3.9
1,994 reviews

Categories

Mobile Phone Repair Shop#undefinedElectrical Repair Shop#undefinedPhone Repair Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (20)

Filter by rating:
NIKOLAOS POLYCHRONIADIS
1/18/2026
🇬🇷 Greece2 reviewsBasicLinkVerified
Experience date: 1/13/2026
Fast shipping and great tools

Fast shipping and great tools. The order was for iPod classic tools.

Caleb C.
1/14/2026
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 1/11/2026
Very clean, helpful, and a overall great replacement

Came in very professional packaging and without any damage. Battery worked great and was fully charged before I even popped it in. Even came with a little pamphlet with instructions on proper battery care. Great parts, will continue buying from for sure

Kris Gandhi
1/11/2026
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 1/8/2026
Replacement Xbox PSU

My Xbox PSU arrived in good time for a reasonable price. Great courier tracking. And the install instructions could not be clearer. Saved me having to buy a new console!

Winston Ngo
1/6/2026
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 1/4/2026
The repair guide

The repair guide, replacement screen, and tools were excellent!

Curtis Hobbs
12/22/2025
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 12/21/2025
I don’t consider myself an electrical…

I don’t consider myself an electrical engineer or good with electronics. But this ifixit kit was perfectly designed to help me succeed in replacing my battery! The step by step instructions and helpful videos led me well. The satisfaction of the phone working is a testimony to the quality of the product. I highly recommend it!

👍 1

Frequently Asked Questions about Ifixit

What is Ifixit's Revenue?
Ifixit generates approximately $43M in annual revenue. With 268 employees, that's $159,500 per employee.
What does Ifixit do?
iFixit is a global community of people helping each other repair things. Let's fix the world, one device at a time. Troubleshoot with experts in the Answers forum—and build your own how-to guides to share with the world. Fix your Apple and Android devices—and buy all the parts and tools needed for your DIY repair projects.
How fast is Ifixit growing?
Ifixit has grown by 5.4% in the last 6 months according to traffic data. employee count has changed by 0% year over year.
How do people interact with Ifixit?
When visiting Ifixit, visitors view an average of 2.8 pages per visit, and spend around 6:46 on the site, and the bounce rate is 64.6%.
How do people find Ifixit?
11.0M people (83%) visit Ifixit directly. 2.3M (17%) find them through organic search. 34.6K (0%) come through paid advertising.
Who uses Ifixit?
Ifixit's top market is United States with 4.9M visitors (36.6%). United Kingdom is 2nd with 818.1K (6.2%). Mexico is 3rd with 735.4K (5.5%).
What technologies does Ifixit use?
Ifixit uses 21 technologies across their website including Fonts, Error Tracking, Programming Languages. Key technologies include Font Awesome, Sentry, PHP.
Who are Ifixit's competitors?
Ifixit's main competitors include Amazon, Apple, Oria. These companies operate in similar markets and compete for the same customer base.
What do customers think of Ifixit?
Ifixit has a Trustpilot score of 3.9 out of 5 (4 stars) based on 1,994 customer reviews.

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About ifixit.com

iFixit is a global community of people helping each other repair things. Let's fix the world, one device at a time. Troubleshoot with experts in the Answers forum—and build your own how-to guides to share with the world. Fix your Apple and Android devices—and buy all the parts and tools needed for your DIY repair projects.

Company Overview

ifixit.com
Website
computers_electronics_and_technology
Industry
#6,173
Global Rank
10.0M
Monthly Visitors
21
Technologies

ifixit.com Key Pages

Contact ifixit.com

Technology Stack

ifixit.com uses 21 technologies across their website including Font Awesome, Sentry, PHP, and more.

Fonts

Font Awesome

Error Tracking

Sentry

Programming Languages

PHP

Caching

Varnish

Advertising

Microsoft Ads, Facebook Pixel

E-commerce & Payments

Shopify

Traffic & Audience

10.0M
Monthly Visits
52%
Bounce Rate
2.8
Pages/Visit
1:42
Avg. Duration

ifixit.com receives approximately 10.0M monthly visitors and ranks #6,173 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:42 on the site.

The majority of ifixit.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is ifixit.com?
iFixit is a global community of people helping each other repair things. Let's fix the world, one device at a time. Troubleshoot with experts in the Answers forum—and build your own how-to guides to share with the world. Fix your Apple and Android devices—and buy all the parts and tools needed for your DIY repair projects.
What technologies does ifixit.com use?
ifixit.com uses 21 technologies including Font Awesome, Sentry, and 15 more. View the full tech stack analysis above.
What are ifixit.com's social media accounts?
ifixit.com is active on tiktok, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is ifixit.com hiring?
Check ifixit.com's careers page for current job openings and opportunities.
How popular is ifixit.com?
ifixit.com receives approximately 10.0M monthly visitors and ranks #6,173 globally. Traffic is growing by 6.9% month-over-month.

Related Searches

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This page provides publicly available information about ifixit.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ifixit.com directly at https://ifixit.com.