upsie.com
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Upsie: The Warranty Disruptor
A $4M revenue startup taking on Best Buy with a 4.1 Trustpilot rating
In a market dominated by retail giants and confusing contracts, Upsie is carving out a niche by offering transparent, affordable warranties for electronics. With just 26 employees and $4M in revenue, they're proving that trust scales.
"They're not just selling warranties—they're selling peace of mind without the retail markup."
The Privacy-Conscious Buyer
With 37% direct traffic, Upsie's audience isn't just browsing—they're returning. These are tech-savvy consumers who've already done their homework. They're comparing Vizio vs Samsung TVs and Galaxy Watch insurance, seeking alternatives to Geek Squad's premium pricing.
The SEO Playbook
Upsie's keyword strategy reveals a masterclass in intent targeting. They rank for high-intent queries like 'is the geek squad warranty worth it on phones' (350 monthly searches) and 'cheapest insurance best coverage galaxy watch 8' (270 monthly searches). This isn't accidental—it's a deliberate assault on the competition's blind spots.
The company's tech stack (Tailwind, Vite, Google Analytics, Hotjar) suggests a lean, modern operation focused on conversion optimization. With only 26 employees, they're punching above their weight class—likely using automation and strategic partnerships to scale service delivery.
- Transparent pricing model eliminates retail markup
- Direct-to-consumer approach bypasses middlemen
- Trustpilot reviews validate service quality (1,251 reviews)
- Targeted SEO captures comparison shoppers at decision point
The Disruption Blueprint
Upsie proves that in commoditized markets, transparency and trust beat scale every time.
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5 keywordsHow is Upsie's SEO?
Open Graph Image
https://res.cloudinary.com/upsie/image/upload/f_auto,fl_lossy,q_auto/v1635433345/Upsie_Badge.png
Meta Tags
Upsie: Affordable, Reliable Warranties for All Your Devices
Less pressure, lower prices, better service
Upsie: The smarter way to warranty
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Upsie
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Reviews (20)
Great customer service skills displayed…
Great customer service skills displayed while filing my labtop claim. Very easy and simple. Taken care of within 48 hours of filing. WOW!! amazing
I have never had a better experience
I had never heard of Upsie. But when it came time to get coverage on some home appliances, they were the best price. Well, I have had them for most of this year. Friday my Maytag dryer stopped working. I immediately put in a claim, not even knowing what to expect. They responded within an hour asking for more information and documentation—which was super easy to upload and provide. I submitted a video of what was going wrong and uploaded the receipt from my purchase. They immediately sent me a list of suggested vendors to come give a diagnostic. The vendor came out Monday afternoon. I submitted the diagnostic summary to Upsie, my claim was approved next day and my claim was paid out Tuesday night via Venmo (PayPal or prepaid visa was also an option). I have never had a better experience with a warranty. I will be adding ALL of my household appliances to Upsie and recommending them to everyone I know.
Affordable and easy to make claims
Affordable and easy to make claims
The process was fast and seamless
The process was fast and seamless. The company answered all questions quickly and sent follow up emails when it took me a while to respond. Great experience!
Very simple straight forward claim…
Very simple straight forward claim service. No hassles, and I got my money automatically deposited into my checking account within a matter of days.
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About upsie.com
Less pressure, lower prices, better service
Company Overview
upsie.com Social Media
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Phone Numbers
Technology Stack
upsie.com uses 26 technologies across their website including Cloudinary, Leaflet, Google Fonts, and more.
Media
Cloudinary
Maps
Leaflet
Fonts
Google Fonts
Programming Languages
PHP
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Awin, Microsoft Ads, Google Ads
Traffic & Audience
upsie.com receives approximately 27.2K monthly visitors and ranks #946,193 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 2:43 on the site.
The majority of upsie.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about upsie.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit upsie.com directly at https://upsie.com.