likeyoulikeit.de
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The 102-Person Vegan Meat Titan
How LikeYouLikeIt quietly commands a $36.7M revenue niche in Germany's plant-based revolution.
In the hyper-competitive world of plant-based meat, the biggest players aren't always the loudest. Meet LikeYouLikeIt.de—a German powerhouse with 102 employees and $36.7M in revenue, quietly dominating the 'like' keyword ecosystem while competitors shout into the void.
"They don't compete on brand vanity—they compete on semantic ownership. When Germans search 'like meat,' they own the conversation."
The Semantic Moat
Their SEO strategy is surgical. They rank for 'like meat' (490 monthly searches), 'like chicken' (240), and even 'likec meat' (130)—a typo variant competitors miss. This isn't accidental; it's a deliberate brand-as-category play. They've turned their product name into the search verb for vegan meat, creating a defensible moat that paid ads can't easily breach.
The Traffic Paradox
Here's the counterintuitive insight: 34% of traffic is direct, yet they only rank #1.9M globally. This suggests a loyal, repeat customer base that bypasses search entirely. Their TikTok (@like_de), YouTube (@LIKE_de), and Instagram presence isn't for virality—it's for retention. They're building a cult, not chasing clicks. The 9.4K monthly visits are low for their revenue, implying high average order values and premium pricing power.
Their tech stack reveals a pragmatic, performance-obsessed mindset. They use jQuery (not trendy React) and Tailwind CSS for speed, not flash. No fancy headless CMS—just core-js and Bootstrap for reliability. This isn't a tech startup moonlighting as a food brand; it's a food company that treats digital as infrastructure, not a playground.
- Owns the 'like' semantic space in German vegan search
- High-revenue, low-traffic model suggests premium positioning
- Social media as retention tool, not acquisition engine
- Pragmatic tech stack prioritizing speed over trends
The Quiet Giant Strategy
LikeYouLikeIt proves that in commoditized markets, owning a semantic category beats chasing vanity metrics. Their $36.7M isn't built on hype—it's built on becoming the default search term for 'vegan meat' in Germany. For founders: sometimes the most powerful moat is simply being the name people type when they think of your category.
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https://likeyoulikeit.de/wp-content/uploads/2024/07/LikeYouLikeIt_Website_Logo.png
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Homepage - Like You Like It
Erfahre mehr über unsereLIKE Produkte!
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About likeyoulikeit.de
Erfahre mehr über unsereLIKE Produkte!
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likeyoulikeit.de uses 17 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
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likeyoulikeit.de receives approximately 9.5K monthly visitors and ranks #1,980,572 globally. The website has a bounce rate of 34% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 2:38 on the site.
The majority of likeyoulikeit.de's traffic comes from .
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