While Silicon Valley obsesses over AI agents and vertical SaaS, Linchpin is quietly building the operations backbone for insurance agencies. They aren't selling software; they are selling time back to brokers who would rather sell policies than manage spreadsheets.

"Linchpin isn't competing with Salesforce; they are replacing the agency's back office."

The traffic split is telling: 42% direct vs 33% organic. This isn't a cold-startup; it's a referral machine. Agencies aren't stumbling upon Linchpin via SEO ads; they are typing the URL directly into their browser because a peer recommended them. The tech stack—Zendesk for support, jQuery/Bootstrap for the frontend—prioritizes function over flash.

• The 'Linchpin' name is sticky and perfectly describes the category role.
• They solve the 'boring' problems (accounting/ops) that churn agencies.
• High direct traffic indicates a referral-led sales engine.