linde.in
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Linde.in: The Industrial Giant's Quiet Digital Footprint
A $237M revenue company with less than 4K monthly visitors. What's happening here?
Linde India isn't your typical B2B powerhouse. With nearly $240M in revenue and a legacy in heavy industry, its website traffic is shockingly low—barely 4,000 monthly visits. This isn't a digital-first play; it's a legacy giant operating in the shadows of the internet.
"For industrial giants, a website isn't a storefront—it's a digital business card. Linde's card is printed on heavy stock, not optimized for SEO."
The Invisible Audience
Linde India's traffic is 100% from India, with zero global footprint. The top keyword 'linde india' has just 910 monthly searches—barely a whisper in the industrial space. This isn't a company chasing clicks; it's serving a hyper-local, high-value clientele who don't need Google to find them.
The Traffic Paradox
Despite being a market leader, Linde's web presence is minimal. 54% of traffic comes from organic search, but the keywords are branded and low-volume. Direct traffic (35%) suggests a loyal, offline-first customer base. This isn't a growth story; it's a maintenance story—digital infrastructure that exists because it must, not because it drives revenue.
The tech stack is modern but basic: Tailwind CSS, Bootstrap, Google Analytics. No advanced tracking, no complex martech. The site is functional, not flashy. For a company of this size, the digital footprint is surprisingly lean—almost intentional. They're not investing in SEO, content, or conversion funnels because they don't need to. Their business happens in boardrooms and factories, not on landing pages.
- Hyper-local traffic: 100% from India, no international reach
- Low digital footprint: 3,963 monthly visits for a $237M revenue company
- Branded keywords dominate: 'Linde India' is the top search term
- Minimal SEO investment: Organic traffic is 54%, but volume is low
- Legacy-first approach: Website serves as a digital business card, not a lead gen tool
Linde India is a digital ghost in a physical world
For investors and founders: This is a lesson in knowing your audience. Not every business needs a viral website—some just need to exist quietly, making millions while staying off the radar.
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Open Graph Image
https://assets.linde.com/-/media/celum-connect/2024/06/11/18/15/linde_plc_titelcollage_85830295_fin_94420_mod_isocv2_149887.jpg?impolicy=focal-point&cw=1200&ch=630&fx=859&fy=768&r=4d88935411
Meta Tags
Linde in India | A Linde Company
Welcome to Linde in India
Linde India
Explore Linde in India
H1 Tags
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About linde.in
Welcome to Linde in India
Company Overview
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Phone Numbers
Technology Stack
linde.in uses 8 technologies across their website including Google Fonts, HSTS, Google Tag Manager, Google Analytics, and more.
Fonts
Google Fonts
Security
HSTS
Analytics & Marketing
Google Tag Manager, Google Analytics
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Prism
Traffic & Audience
linde.in receives approximately 4.0K monthly visitors and ranks #4,452,223 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:24 on the site.
The majority of linde.in's traffic comes from .
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