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LinkFresh: The ERP Built for Rotting Produce
A $6.7M niche giant solving the fresh food supply chain nightmare
While most SaaS companies chase broad markets, LinkFresh carved a $6.7M empire by solving one brutal problem: managing inventory that literally rots on the shelf. Their secret? Vertical specificity that generalist ERPs ignore.
"They don't sell software—they sell the ability to know exactly when your strawberries will turn mushy."
The Fresh Produce Paradox
Generalist ERPs fail food businesses because they treat a pallet of apples like a pallet of electronics. LinkFresh's Aptean edition tracks harvest dates, ripening stages, and cold chain logistics—features that would take years for generic systems to build. This vertical depth creates a defensive moat: once a fresh produce company migrates, switching costs become astronomical.
The Zero-Traffic Mystery
Here's the contradiction: a $6.7M revenue company with zero monthly web visits. This isn't a failure—it's a signal. LinkFresh operates entirely through direct sales, industry partnerships, and legacy relationships. Their 'traffic' happens at trade shows, in produce warehouses, and through word-of-mouth in a tight-knit industry. No SEO budget needed when your customers buy based on peer referrals, not Google searches.
The tech stack reveals their priorities: Microsoft Ads for targeted B2B campaigns, OneTrust for compliance (critical in food safety), and Clarity for understanding user behavior in complex ERP workflows. They're not building viral apps—they're optimizing for conversion in a high-stakes, low-volume sales environment.
- Revenue per employee: ~$131K—healthy for B2B enterprise software
- No public funding suggests bootstrapped or early-stage VC backing
- 51 employees implies a lean engineering and sales team
- Zero web traffic points to a 100% outbound sales model
The Quiet Giant of Fresh Food Tech
While competitors chase scale, LinkFresh proves that dominating a narrow vertical can build a sustainable, profitable business without needing viral growth or massive marketing spend.
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Industry-Specific Fresh Produce ERP Software from Aptean
Aptean Food & Beverage ERP, LINKFRESH Edition was created to address the needs and challenges that fresh produce businesses face every day. Discover how, now.
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About linkfresh.com
Aptean Food & Beverage ERP, LINKFRESH Edition was created to address the needs and challenges that fresh produce businesses face every day. Discover how, now.
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Technology Stack
linkfresh.com uses 16 technologies across their website including Vidyard, Contentful, Ghost, OneTrust, and more.
Video
Vidyard
CMS
Contentful, Ghost
Privacy & Consent
OneTrust
Marketing Automation
Marketo
Advertising
Microsoft Ads
A/B Testing
Optimizely
Traffic & Audience
linkfresh.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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